The use of gamification in education: a bibliometric and text mining analysis J Martí‐Parreño, E Méndez‐Ibáñez, A Alonso‐Arroyo Journal of computer assisted learning 32 (6), 663-676, 2016 | 331 | 2016 |
Key drivers of consumer loyalty to Facebook fan pages C Ruiz-Mafe, J Marti-Parreno, S Sanz-Blas Online information review 38 (3), 362-380, 2014 | 221 | 2014 |
Teachers’ attitude towards and actual use of gamification J Martí-Parreño, D Seguí-Mas, E Seguí-Mas Procedia-Social and Behavioral Sciences 228, 682-688, 2016 | 207 | 2016 |
Key factors of teenagers' mobile advertising acceptance J Martí Parreño, S Sanz‐Blas, C Ruiz‐Mafé, J Aldás‐Manzano Industrial management & data systems 113 (5), 732-749, 2013 | 199 | 2013 |
Drivers and barriers to adopting gamification: Teachers’ perspectives A Sánchez-Mena, J Martí-Parreño Electronic Journal of e-Learning 15 (5), pp434‑443-pp434‑443, 2017 | 185 | 2017 |
Product placement in video games: the effect of brand familiarity and repetition on consumers’ memory J Martí-Parreño, J Bermejo-Berros, J Aldás-Manzano Journal of Interactive Marketing 38 (1), 55-63, 2017 | 138 | 2017 |
Funny Marketing: consumidores, entretenimiento y comunicaciones de marketing en la era del branded entertainment J Martí-Parreño Wolters Kluwer España, 2010 | 127 | 2010 |
Marketing y publicidad en internet JM Parreño Ediciones de la U., 2011 | 116 | 2011 |
Engagement marketing: una nueva publicidad para un marketing de compromiso JM Parreño, MT Muñoz, AM Fernández Prentice Hall, 2008 | 115 | 2008 |
La publicidad actual: retos y oportunidades J Martí Parreño, Y Cabrera García-Ochoa, J Aldás Manzano | 104 | 2012 |
Factors contributing brand attitude in advergames: Entertainment and irritation J Martí-Parreño, J Aldas-Manzano, R Currás-Pérez, I Sanchez-Garcia Journal of Brand Management 20, 374-388, 2013 | 98 | 2013 |
Teachers’ intention to use educational video games: The moderating role of gender and age A Sánchez-Mena, J Martí-Parreño, J Aldás-Manzano Innovations in Education and Teaching International 56 (3), 318-329, 2019 | 89 | 2019 |
The Effect of Age on Teachers' Intention to Use Educational Video Games: A TAM Approach. A Sánchez-Mena, J Martí-Parreño, J Aldás-Manzano Electronic Journal of E-Learning 15 (4), 355-366, 2017 | 88 | 2017 |
Students' attitude towards the use of educational video games to develop competencies J Martí-Parreño, A Galbis-Córdova, MJ Miquel-Romero Computers in Human Behavior 81, 366-377, 2018 | 82 | 2018 |
Higher education students’ attitude towards the use of gamification for competencies development A Galbis Córdova, J Martí Parreño, R Currás Pérez | 78 | 2017 |
Determinantes de la eficacia publicitaria actual: el Modelo AMBER (Atención-Motivación-Brand Engagement-Respuesta) JM Parreño Questiones publicitarias, 122-138, 2012 | 55 | 2012 |
Teachers’ beliefs about gamification and competencies development: A concept mapping approach J Martí-Parreño, A Galbis-Córdova, R Currás-Pérez Innovations in education and teaching international 58 (1), 84-94, 2021 | 48 | 2021 |
Propuesta de una herramienta de análisis de contenido para el emplazamiento de producto en contenidos audiovisuales/A Proposal of a Tool for Content Analysis of Product … JM Parreño Pensar la publicidad 5 (2), 65-92, 2011 | 44 | 2011 |
El emplazamiento de producto: conceptualización, nuevos formatos y efectos sobre el consumidor. J Martí Parreño, J Aldás Manzano, R Currás Pérez, I Sánchez García Universidad de Quintana Roo, 2010 | 43 | 2010 |
Teachers acceptance of educational video games: A comprehensive literature review A Sánchez-Mena, J Martí-Parreño Journal of e-Learning and Knowledge Society 13 (2), 2017 | 40 | 2017 |