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Christophe Van den Bulte
Christophe Van den Bulte
Professor of Marketing, The Wharton School of the University of Pennsylvania
Verified email at wharton.upenn.edu - Homepage
Title
Cited by
Cited by
Year
Opinion leadership and social contagion in new product diffusion
R Iyengar, C Van den Bulte, TW Valente
Marketing science 30 (2), 195-212, 2011
12952011
Medical Innovation Revisited: Social Contagion versus Marketing Effort
C Van den Bulte, GL Lilien
American journal of sociology 106 (5), 1409-1435, 2001
8852001
The 4P classification of the marketing mix revisited
W Van Waterschoot, C Van den Bulte
Journal of marketing 56 (4), 83-93, 1992
8481992
New product diffusion with influentials and imitators
C Van den Bulte, YV Joshi
Marketing science 26 (3), 400-421, 2007
6692007
Social contagion and income heterogeneity in new product diffusion: A meta-analytic test
C Van den Bulte, S Stremersch
Marketing Science 23 (4), 530-544, 2004
5772004
Referral programs and customer value
P Schmitt, B Skiera, C Van den Bulte
Journal of marketing 75 (1), 46-59, 2011
5592011
Social networks in marketing
C Van den Bulte, SHK Wuyts
MSI relevant knowledge series, 2007
4902007
The effects of R&D team co-location on communication patterns among R&D, marketing, and manufacturing
C Van den Bulte, RK Moenaert
Management science 44 (11-part-2), S1-S18, 1998
3921998
Superiority in customer relationship management: Consequences for competitive advantage and performance
GS Day, C Van den Bulte
MSI, 2002
3722002
Bias and systematic change in the parameter estimates of macro-level diffusion models
C Van den Bulte, GL Lilien
Marketing Science 16 (4), 338-353, 1997
2961997
New product diffusion acceleration: Measurement and analysis
C Van den Bulte
Marketing Science 19 (4), 366-380, 2000
2862000
Getting closer and nicer: partnerships in the supply chain
P Matthyssens, C Van den Bulte
Long Range Planning 27 (1), 72-83, 1994
2831994
Getting closer and nicer: partnerships in the supply chain
P Matthyssens, C Van den Bulte
Long Range Planning 27 (1), 72-83, 1994
2831994
Vertical marketing systems for complex products: A triadic perspective
S Wuyts, S Stremersch, C Van den Bulte, PH Franses
Journal of Marketing Research 41 (4), 479-487, 2004
2712004
Generalizing about trade show effectiveness: A cross-national comparison
MG Dekimpe, P Francois, S Gopalakrishna, GL Lilien, C Van den Bulte
Journal of Marketing 61 (4), 55-64, 1997
2571997
Credit scoring with social network data
Y Wei, P Yildirim, C Van den Bulte, C Dellarocas
Marketing Science 35 (2), 234-258, 2016
1782016
Diffusion models: Managerial applications and software
GL Lilien, A Rangaswamy, C Van den Bulte
New product diffusion models, 295-311, 2000
1412000
Social contagion in new product trial and repeat
R Iyengar, C Van den Bulte, JY Lee
Marketing Science 34 (3), 408-429, 2015
1362015
A megastudy of text-based nudges encouraging patients to get vaccinated at an upcoming doctor’s appointment
KL Milkman, MS Patel, L Gandhi, HN Graci, DM Gromet, H Ho, JS Kay, ...
Proceedings of the National Academy of Sciences 118 (20), e2101165118, 2021
1102021
Nonmonotonic status effects in new product adoption
Y Hu, C Van den Bulte
Marketing Science 33 (4), 509-533, 2014
872014
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