Brand experience and consumers’ willingness-to-pay (WTP) a price premium: Mediating role of brand credibility and perceived uniqueness A Dwivedi, T Nayeem, F Murshed Journal of Retailing and Consumer Services 44, 100-107, 2018 | 301 | 2018 |
Value creation following merger and acquisition announcements: The role of strategic emphasis alignment V Swaminathan, F Murshed, J Hulland Journal of marketing research 45 (1), 33-47, 2008 | 214 | 2008 |
Value creation following merger and acquisition announcements: The role of strategic emphasis alignment V Swaminathan, F Murshed, J Hulland Journal of marketing research 45 (1), 33-47, 2008 | 214 | 2008 |
The right way to manage unprofitable customers V Mittal, M Sarkees, F Murshed Harvard business review 86 (4), 2008 | 129 | 2008 |
The right way to manage unprofitable customers V Mittal, M Sarkees, F Murshed Harvard business review 86 (4), 2008 | 129 | 2008 |
Brand experience and brand attitude: examining a credibility-based mechanism T Nayeem, F Murshed, A Dwivedi Marketing Intelligence & Planning 37 (7), 821-836, 2019 | 105 | 2019 |
Thinking orientation and preference for research methodology F Murshed, Y Zhang Journal of Consumer Marketing 33 (6), 437-446, 2016 | 105 | 2016 |
Publish and prosper: The financial impact of publishing by marketing faculty V Mittal, L Feick, F Murshed Marketing Science 27 (3), 430-442, 2008 | 74 | 2008 |
Product knowledge and salesperson performance: rethinking the role of optimism V Sangtani, F Murshed Marketing Intelligence & Planning 35 (6), 724-739, 2017 | 41 | 2017 |
CSR and job satisfaction: Role of CSR importance to employee and procedural justice F Murshed, S Sen, K Savitskie, H Xu Journal of Marketing Theory and Practice 29 (4), 518-533, 2021 | 32 | 2021 |
Culture, expressions of romantic love, and gift-giving L Beichen, F Murshed Journal of International Business Research 14 (1), 68, 2015 | 31 | 2015 |
Flexible flexibility! Food categorization flexibility and utilitarian preference T Ghosh Chowdhury, F Murshed, A Khare Journal of Consumer Marketing 35 (1), 1-10, 2018 | 17 | 2018 |
Brand authenticity building effect of brand experience and downstream effects F Murshed, A Dwivedi, T Nayeem Journal of Product & Brand Management 32 (7), 1032-1045, 2023 | 8 | 2023 |
Revisiting precipitation-induced smoking: The role of hedonic versus utilitarian advertising message on smoking-related intervention CWJ Lin, F Murshed, Y Zhang Social Marketing Quarterly 26 (3), 204-217, 2020 | 6 | 2020 |
Categorization flexibility and unconventional choices: is life an adventure? TG Chowdhury, F Murshed European Journal of Marketing 54 (8), 1963-1986, 2020 | 6 | 2020 |
Effort, optimism, and sales performance: Rethinking the role of manager support F Murshed, V Sangtani Marketing Management Journal 26 (2), 51-68, 2016 | 5 | 2016 |
Ethical CSR, Organizational Identification, and Job Satisfaction: Mediated Moderated Role of Interactional Justice F Murshed, Z Cao, K Savitskie, S Sen Social Justice Research 36 (1), 75-102, 2023 | 4 | 2023 |
Self-customisation and attribute alignability: role of utilitarian versus hedonic consumption F Murshed, A Nagpal, A Moosa Journal of research for consumers, 83-115, 2018 | 3 | 2018 |
Product knowledge, optimism, and salesperson performance V Sangtani, F Murshed Annals of the Society for Marketing Advances Volume 2, 229, 2013 | 3 | 2013 |
SALES EFFORT AND PERFORMANCE: DARK SIDE OF CUSTOMER PRODUCT KNOWLEDGE. F MURSHED, V SANGTANI Marketing Management Journal 28 (1), 2018 | 2 | 2018 |