| Cocreation is chaotic: What it means for marketing when no one has control D Fisher, S Smith Marketing theory 11 (3), 325-350, 2011 | 358 | 2011 |
| The meaning of quality: Expectations of students in pursuit of an MBA MI Rapert, S Smith, A Velliquette, JA Garretson Journal of Education for Business 80 (1), 17-24, 2004 | 126 | 2004 |
| Level up! The role of progress feedback type for encouraging intrinsic motivation and positive brand attitudes in public versus private gaming contexts JC Siemens, S Smith, D Fisher, A Thyroff, G Killian Journal of interactive marketing 32 (1), 1-12, 2015 | 96 | 2015 |
| The lived meanings of fanaticism: Understanding the complex role of labels and categories in defining the self in consumer culture S Smith, D Fisher, SJ Cole Consumption Markets & Culture 10 (2), 77-94, 2007 | 91 | 2007 |
| Product expertise versus professional expertise: Congruency between an endorser's chosen profession and the endorsed product JC Siemens, S Smith, D Fisher, TD Jensen Journal of targeting, measurement and analysis for marketing 16, 159-168, 2008 | 74 | 2008 |
| The effects of bar-sponsored alcohol beverage promotions across binge and nonbinge drinkers J Christie, D Fisher, JC Kozup, S Smith, S Burton, EH Creyer Journal of Public Policy & Marketing 20 (2), 240-253, 2001 | 69 | 2001 |
| The measurement of PM2. 5, including semi-volatile components, in the EMPACT program: results from the Salt Lake City Study RW Long, NL Eatough, NF Mangelson, W Thompson, K Fiet, S Smith, ... Atmospheric Environment 37 (31), 4407-4417, 2003 | 67 | 2003 |
| Investigating the effects of active control on brand recall within in-game advertising JC Siemens, S Smith, D Fisher Journal of Interactive Advertising 15 (1), 43-53, 2015 | 48 | 2015 |
| Productive performance of cattle in Botswana JBH Reed, DL Doxey, AB Forbes, RS Finlay, IW Geering, SD Smith, ... Tropical animal health and production 6, 1-21, 1974 | 28 | 1974 |
| Sources of fine particulate material along the Wasatch Front RW Long, R Smith, S Smith, NL Eatough, NF Mangelson, DJ Eatough, ... Energy & fuels 16 (2), 282-293, 2002 | 27 | 2002 |
| Double-walled beverage container S Smith US Patent App. 29/410,151, 2013 | 26 | 2013 |
| Evidence that the agent of equine grass sickness may reach neurons by retrograde axonal transport. IR Griffiths, S Smith, DL Doxey, K Whitwell, S Love The Veterinary Record 135 (22), 520-523, 1994 | 21 | 1994 |
| Planet happiness: A proposition to address overtourism and guide responsible tourism, happiness, well-being and sustainability in world heritage sites and beyond L Musikanski, P Rogers, S Smith, J Koldowski, L Iriarte International Journal of Community Well-Being 2 (3), 359-371, 2019 | 19 | 2019 |
| Beyond the core triad: just what do marketing academics do outside of teaching, research, and service? MI Rapert, DL Kurtz, S Smith Journal of Marketing Education 24 (2), 161-167, 2002 | 18 | 2002 |
| Self service coffee station S Smith, GB Amburgy, FR Bradshaw, RL Chamberlain, JA Davidson, ... US Patent App. 29/132,821, 2003 | 17 | 2003 |
| Sizing up without selling out: the role of authenticity in maintaining long-run consumer support for successful underdog brands JC Siemens, D Weathers, S Smith, D Fisher Journal of Advertising 49 (1), 78-97, 2020 | 16 | 2020 |
| Seed germination biology of spinless hopsage: between population differences in dormancy and response to temperature. SE Meyer, RL Pendleton, ED McArthur, EM Romney, SD Smith, ... Proceedings–symposium on cheatgreass invasion, shrub die-off, and other …, 1990 | 14 | 1990 |
| Serum inorganic phosphate, calcium and magnesium levels of cattle in Botswana JBH Reed, SD Smith, DL Doxey, AB Forbes, RS Finlay, IW Geering, ... Tropical animal health and production 6, 23-29, 1974 | 12 | 1974 |
| Consumers bite on the social web about the film Snakes on a Plane D Fisher, S Smith International Journal of Electronic Marketing and Retailing 3 (3), 241-260, 2010 | 11 | 2010 |
| You can observe a lot just by watching: Using videography in a retail setting to teach observational research methods S Smith, D Fisher Marketing Education Review 16 (1), 75-78, 2006 | 11 | 2006 |
