| Türkiye’de tartışmalı reklamlar: Kuşaklar arası karşılaştırma EY Okan, N Yalman Hacettepe Üniversitesi İktisadi ve İdari Bilimler Fakültesi Dergisi 31 (2), 2013 | 62 | 2013 |
| The effect of brand value on economic growth: A multinational analysis NZ Ökten, EY Okan, Ü Arslan, MÖ Güngör European research on management and business economics 25 (1), 1-7, 2019 | 46 | 2019 |
| The role of social media in political marketing: 2014 local elections of turkey EY Okan, A Topcu, S Akyüz European Journal of business and Management 6 (22), 131-140, 2014 | 34 | 2014 |
| Effects of network capabilities on firm performance across cultures J Papastamatelou, R Busch, B Ötken, EY Okan, K Gassemi International Journal of Management and Economics 49 (1), 79-105, 2016 | 31 | 2016 |
| Storytelling and narrative tools in award-winning advertisements in Turkey: an interdisciplinary approach F Kılıç, E Yolbulan Okan Journal of Marketing Communications 27 (8), 881-896, 2021 | 30 | 2021 |
| Nostaljiye Genç Bakış: Nostalji İçerikli Reklamların Postmodern Bireyler Üzerindeki Etkisi E Güzel, EY Okan Business and Economics Research Journal 7 (3), 137-154, 2016 | 27* | 2016 |
| Şimdi işveren markası zamanı AB Ötken, EY Okan İstanbul: Türkmen Kitabevi, 2015 | 26 | 2015 |
| How the economic situation moderates the influence of available money on compulsive buying of students—a comparative study between Turkey and Greece A Unger, J Papastamatelou, EY Okan, S Aytas Journal of behavioral addictions 3 (3), 173-181, 2014 | 23 | 2014 |
| AN EXPLORATORY STUDY ON THE DIMENSIONS OF EMPLOYER BRANDING-İŞVEREN MARKALAŞMASININ BOYUTLARI ÜZERİNE KEŞİFSEL BİR ÇALIŞMA A Kuşçu, EY Okan Öneri Dergisi 9 (34), 119-130, 2010 | 19 | 2010 |
| Effectiveness of product placement: An experimental study in Turkey IÖA Gürses, EY Okan Canadian Social Science 10 (1), 56, 2014 | 17 | 2014 |
| İnternet Kullanımı Motivasyonlarının Elektronik Ağızdan Ağıza İletişim (E-WOM) İle İlişkisi Üzerine Ampirik Bir Araştırma. EY OKAN, A Şahin Global Media Journal: Turkish Edition 7 (13), 2016 | 13 | 2016 |
| Sustainable city branding: Cittaslow–the case of Turkey HBB Doyduk, EY Okan Advertising and Branding: Concepts, Methodologies, Tools, and Applications …, 2017 | 12 | 2017 |
| Turkish students’ perceptions of social responsibility and voluntarism C Kaya, AB Ötken, EY Okan MIBES Transactions 8, 56-67, 2014 | 12 | 2014 |
| The role of social media in employer branding AB Otken, EY Okan Entrepreneurship, Business and Economics-Vol. 1: Proceedings of the 15th …, 2016 | 11 | 2016 |
| Examining economic growth through brand development: A multinational analysis D Asfuroglu, NZ Ökten, EY Okan Sage Open 10 (2), 2158244020921871, 2020 | 7 | 2020 |
| Anatomy of green marketing EY Okan, N Yalman Marketing and Consumer Behavior: Concepts, Methodologies, Tools, and …, 2015 | 6 | 2015 |
| Brand crisis in social media: case study using sentiment analysis A Onden, M Kiygi-Calli, E Yolbulan-Okan Journal of Management Marketing and Logistics 5 (3), 246-254, 2018 | 4 | 2018 |
| Marketing management in Turkey S Ozturkcan, EY Okan Emerald Publishing Limited, 2018 | 4 | 2018 |
| Managing brands at risk: The case of Turkey EY Okan Brand management in emerging markets: Theories and practices, 177-190, 2014 | 3 | 2014 |
| Does ethnocentrism matter to brand equity? Turkish consumers’ perceptions of foreign and domestic brands A Kuscu, E Okan Marketing Trends, 2012 | 2 | 2012 |
Julie PapastamatelouHdWMVerified email at hdwm.org
