Elif Yolbulan Okan
Elif Yolbulan Okan
Bahçeşehir Üniversitesi
Verified email at eas.bau.edu.tr
Title
Cited by
Cited by
Year
Türkiye’de tartışmalı reklamlar: Kuşaklar arası karşılaştırma
E OKAN YOLBULAN, N Yalman
Hacettepe Üniversitesi İktisadi ve İdari Bilimler Fakültesi Dergisi 31 (2 …, 2013
232013
The role of social media in political marketing: 2014 local elections of turkey
EY Okan, A Topcu, S Akyüz
European Journal of business and Management 6 (22), 131-140, 2014
202014
The effect of brand value on economic growth: A multinational analysis
NZ Ökten, EY Okan, Ü Arslan, MÖ Güngör
European research on management and business economics 25 (1), 1-7, 2019
172019
How the economic situation moderates the influence of available money on compulsive buying of students—a comparative study between Turkey and Greece
A Unger, J Papastamatelou, EY Okan, S Aytas
Journal of behavioral addictions 3 (3), 173-181, 2014
172014
Nostaljiye Genç Bakis: Nostalji Içerikli Reklamlarin Postmodern Bireyler Üzerindeki Etkisi/Nostalgia from the Younger Generation Perspective: The Impact of Nostalgia …
E Güzel, EY Okan
Business and Economics Research Journal 7 (3), 137, 2016
16*2016
Effects of network capabilities on firm performance across cultures
J Papastamatelou, R Busch, B Ötken, EY Okan, K Gassemi
International Journal of Management and Economics 49 (1), 79-105, 2016
152016
AN EXPLORATORY STUDY ON THE DIMENSIONS OF EMPLOYER BRANDING-İŞVEREN MARKALAŞMASININ BOYUTLARI ÜZERİNE KEŞİFSEL BİR ÇALIŞMA
A Kuşçu, EY Okan
Öneri Dergisi 9 (34), 119-130, 2010
152010
Turkish students’ perceptions of social responsibility and voluntarism
C Kaya, AB Ötken, EY Okan
MIBES Transactions 8, 56-67, 2014
112014
İnternet kullanımı motivasyonlarının elektronik ağızdan ağıza iletişim (e-wom) ile ilişkisi üzerine ampirik bir araştırma
EY Okan, A Şahin
Global Media Journal TR Edition 7 (13), 49-62, 2016
102016
Effectiveness of product placement: An experimental study in Turkey
IÖA Gürses, EY Okan
Canadian Social Science 10 (1), 56-63, 2014
102014
Sustainable city branding: Cittaslow–The case of Turkey
HBB Doyduk, EY Okan
Advertising and Branding: Concepts, Methodologies, Tools, and Applications …, 2017
92017
The role of social media in employer branding
AB Otken, EY Okan
Entrepreneurship, Business and Economics-Vol. 1, 245-260, 2016
72016
Storytelling and narrative tools in award-winning advertisements in Turkey: an interdisciplinary approach
F Kılıç, E Yolbulan Okan
Journal of marketing communications, 1-16, 2020
52020
Anatomy of Green Marketing
EY Okan, N Yalman
Marketing and Consumer Behavior: Concepts, Methodologies, Tools, and …, 2015
32015
Managing brands at risk: The case of Turkey
EY Okan
Brand management in emerging markets: Theories and practices, 177-190, 2014
32014
Examining economic growth through brand development: A multinational analysis
D Asfuroglu, NZ Ökten, EY Okan
Sage Open 10 (2), 2158244020921871, 2020
22020
Brand crisis in social media: case study using sentiment analysis
A Onden, M Kiygi-Calli, E Yolbulan-Okan
Journal of Management Marketing and Logistics 5 (3), 246-254, 2018
22018
PEER COMMUNICATION IN SOCIAL MEDIA AND EFFECT ON PURCHASE INTENTION
HBB Doyduk, E Okan
Journal of Management Marketing and Logistics 4 (4), 472-478, 2017
12017
Exploring the Role of Instagram in Tourism Destination Preferences: A Turkish Perspective
B Eken, EY Okan, I Bakioğlu
Impact of New Media in Tourism, 145-172, 2021
2021
Handling Private Label Customer Complaints to Improve Customer Satisfaction: Qualitative Evidence from Turkish Retailers
EY Okan, GG Salman
Improving Marketing Strategies for Private Label Products, 135-156, 2020
2020
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