DIGITAL PR IN TURKEY: HOW TURKISH BRANDS INTEGRATE CONTENT MARKETING, SOCIAL MEDIA AND SEO IN PR CAMPAIGNS. AS Erdemir Journal of Business & Behavioral Sciences 27 (2), 2015 | 14 | 2015 |
The effect of consumer based brand equity on brand reputation E Sözer, ME Civelek, AS Kara International Journal of Eurasia Social Sciences 8 (30), 2017 | 12 | 2017 |
Organik ürünlerin pazarlamasında tüketicilerin tutumlarının ve tercihlerinin değerlendirilmesine yönelik bir araştırma A Kara PQDT-Global, 2007 | 10 | 2007 |
Neuromarketing in Turkey: Optimization Strategies for Establishing Emotional Appeal and Heightening Advertising Effectiveness AS Erdemir 18th International Research Conference on Business and Social Sciences, 2015 | 9 | 2015 |
Neuromarketing in Turkey: Optimization strategies for establishing emotional appeal and heightening advertising effectiveness AS Erdemir European Journal of Research on Education 9, 2015 | 9 | 2015 |
Crisis Communication in the Digital Age: Manage or Rampage AS Kara Cambridge Scholars Publishing, 2018 | 7 | 2018 |
PAZARLAMA YÖNELİMLİ HALKLA İLİŞKİLERDE ARTTIRILMIŞ GERÇEKLİK ÇÖZÜMLERİ: POKEMON GO ÜZERİNDEN BİR DEĞERLENDİRME. AS Erdemir Istanbul Commerce University Journal of Social Sciences/İstanbul Ticaret …, 2017 | 7 | 2017 |
Sen hep gülümse reklam filminin göstergebilimsel çözümlemesi üzerinden eleştirel bir değerlendirme G Sunal, AS Kara İnönü Üniversitesi İletişim Fakültesi Elektronik Dergisi (İNİF E-Dergi) 6 (1 …, 2021 | 5 | 2021 |
Reputation Management Strategies in Public Relations AS Erdemir IGI Global, 2018 | 5* | 2018 |
The Power of Associations in Creating, Building and Sustaining Brand Value AS Erdemir, G Arslan Reputation Management Techniques in Public Relations, 2018 | 3* | 2018 |
Integrating Second Screen and Moments of Inspiration: Impact of Socialization and Patronage on Purchase Decision AS Erdemir Journal of Business and Behavioral Sciences 28 (1), 13, 2016 | 3 | 2016 |
Integrating Second Screen and Moments of Inspiration: Impact of Socialization and Patronage on Purchase Decision AS Erdemir American Society of Business and Behavioral Sciences, 23rd National Conference, 2016 | 3 | 2016 |
Bir halkla ilişkiler aracı olarak kurumsal sosyal sorumluluk: Sosyal refah için araç mı amaç mı? AS Kara Altınbaş Üniversitesi, 2019 | 2 | 2019 |
YAYIN ÇAĞINDAN SOSYAL YAYIN ÇAĞINA: RİSK YÖNETİMİNDE BİR YAPAY ZEKÂ MODELİ ÖNERİSİ AS Kara, K Satı İstanbul Ticaret Üniversitesi Sosyal Bilimler Dergisi 22 (46), 159-186, 2023 | 1 | 2023 |
The Headscarf Controversy in Turkey: Secularism Versus Islamism AS Erdemir UMI Publishing, 2009 | 1 | 2009 |
“Gerçeğin” Peşinde: Dil, Kültür, Medya ve İnsan Üzerinden Gerçekliğin Sosyal İnşasına Dair Eleştirel Bir Değerlendirme. AS Kara İletişim Kuram ve Araştırma Dergisi 2021 (53), 157-178, 2021 | | 2021 |
Yeni Nesil OOH: DOOH AS Kara İTO Yayınları, 2019 | | 2019 |
Branded Entertainment: A Strategic Approach Towards Integrating Product Placement Practices in Turkey AS Kara | | 2019 |
Strategical Reputation Management in PR: The Case of Soma Enterprise Limited and BP A Kara, H Ant Reputation Management Techniques in Public Relations, 56-78, 2018 | | 2018 |
Issue and Crisis Management in the Digital World: A Case Study of PR Strategies Employed in Brand Reputation Management AS Erdemir American Society of Business and Behavioral Sciences, 24th Annual Conference, 2017 | | 2017 |