| Mindful consumption: Three consumer segment views GR Milne, F Villarroel Ordenes, B Kaplan Australasian marketing journal 28 (1), 3-10, 2020 | 69 | 2020 |
| Connecting with the Future: The Role of Science Fiction Movies in Helping Consumers Understand Privacy‐technology Trade‐offs GR Milne, B Kaplan, KL Walker, L Zacharias Journal of Consumer Affairs, 2021 | 11 | 2021 |
| We beat the cops in GTA: Po (ludic) al activism in the age of video games M Demirbag-Kaplan, B Kaplan-Oz Convergence 24 (6), 623-647, 2018 | 11 | 2018 |
| Motivating sustainable behaviors: The role of religiosity in a cross‐cultural context B Kaplan, ES Iyer Journal of Consumer Affairs 55 (3), 792-820, 2021 | 10 | 2021 |
| The influence of religiosity on consumers' evaluations of brands using artificial intelligence EA Minton, B Kaplan, FG Cabano Psychology & Marketing 39 (11), 2055-2071, 2022 | 9 | 2022 |
| Shades of awe: The role of awe in consumers' pro‐environmental behavior B Kaplan, EG Miller, ES Iyer Journal of Consumer Behaviour 23 (2), 540-555, 2024 | 4 | 2024 |
| Hey There, My Name is…? Literature Review of The Role of Naming AI in Consumer Trust and Satisfaction B Kaplan, M Khamitov | | 2024 |
| Artificial Hesitation: The Influence of Religion on Consumers’ Evaluations of Brands Using AI EA Minton, B Kaplan, FG Cabano | | 2023 |
| How to Spot a Lying Consumer: Exploring Consumer Misrepresentation in Real and Virtual Environments B Kaplan | | 2023 |
| Connecting With Words: A Linguistic Analysis of Online Consumer Brand Engagement During Times of Crisis B Kaplan, EG Miller American Marketing Association (AMA), 2022 | | 2022 |
| Motivating Pro-Environmental Behaviors: The Role of Religiosity in a Cross-Cultural Context B Kaplan, ES Iyer | | 2022 |
| Tweeting Doomsday Scenarios: Engaging Consumers Online During the Coronavirus Pandemic B Kaplan, EG Miller American Marketing Association (AMA), 2021 | | 2021 |
| A Text Mining Segmentation Approach to Understand the Role of Privacy (or lack of) in Consumers’ Lives GR Milne, F Villarroel Ordenes, AN Slepchuck, B Kaplan-Oz | | 2018 |
| Mindful Consumption: A Grounded Consumer Perspective GR Milne, F Villarroel Ordenes, B Kaplan-Oz | | 2018 |
| Beliefs Leading to a Greener World: A Cross-Country Exploration of Religiosity on Green Consumption Behavior B Kaplan-Oz, ES Iyer American Marketing Association (AMA), 2017 | | 2017 |
| Consuming the Future: The Role of Science Fiction Movies as a Harbinger for Privacy Issues GR Milne, L Zacharias, B Kaplan-Oz | | 2016 |
