Location, Location, Location: How Network Embeddedness Affects Project Success in Open Source Systems R Grewal, GL Lilien, G Mallapragada Management Science 52 (7), 1043-1056, 2006 | 722 | 2006 |
Exploring the Effects of What (Product) and Where (Website) Characteristics on Online Shopping Behavior G Mallapragada, SR Chandukala, Q Liu Journal of Marketing 80 (2), 21-38, 2016 | 228 | 2016 |
User-Generated Open Source Products: Founder's Social Capital and Time to Product Release G Mallapragada, R Grewal, G Lilien Marketing Science 31 (3), 474-492, 2012 | 108 | 2012 |
Corporate Board Interlocks and New Product Introductions R Srinivasan, S Wuyts, G Mallapragada Journal of Marketing 82 (1), 132-148, 2018 | 98 | 2018 |
Marketing Channels in Foreign Markets: Control Mechanisms and the Moderating Role of Multinational Corporation Headquarters-Subsidiary Relationship R Grewal, A Kumar, G Mallapragada, A Saini Journal of Marketing Research 50 (3), 378-398, 2013 | 83 | 2013 |
Environments, unobserved heterogeneity, and the effect of market orientation on outcomes for high-tech firms R Grewal, M Chandrashekaran, JL Johnson, G Mallapragada Journal of the Academy of Marketing Science 41 (2), 206-233, 2013 | 83 | 2013 |
Virtual interorganizational relationships in business-to-business electronic markets: Heterogeneity in the effects of organizational interdependence on relational outcomes G Mallapragada, R Grewal, R Mehta, R Dharwadkar Journal of the Academy of Marketing Science 43 (5), 610-628, 2015 | 26 | 2015 |
Innovativeness as an Unintended Outcome of Franchising: Insights From Restaurant Chains G Mallapragada, R Srinivasan Decision Sciences 48 (6), 1164-1197, 2017 | 23 | 2017 |
Interfirm collaboration and exchange relationships: An agenda for future research SB Borah, G Mallapragada, R Bommaraju, R Venkatesan, T Thongpapanl International Journal of Research in Marketing 39 (2), 603-618, 2022 | 15 | 2022 |
Do Backer Affiliations Help or Hurt Crowdfunding Success? KB Herd, G Mallapragada, V Narayan Journal of Marketing 86 (5), 117-134, 2022 | 14 | 2022 |
Impact of Political Television Advertisements on Viewers’ Response to Subsequent Advertisements BL Fossen, G Mallapragada, A De Marketing Science 40 (2), 305-324, 2021 | 13 | 2021 |
The impact of social capital and transaction efficacy on salesperson performance G Mallapragada, A Gupta, B Josephson Production and Operations Management 31 (9), 3525-3542, 2022 | 6 | 2022 |
Born to win? How foundational network structure affects the success of open source development projects G Mallapragada, R Grewal, G Lilien ISBM Report, 3-2008, 2008 | 5* | 2008 |
Being Open in a Closed World: Essays on Innovation in Open Source Networks G Mallapragada | 1 | 2007 |
EXPRESS: Navigating Geopolitical Turmoil: Corporate Responses to the War in Ukraine and Its Impact on Consumer Mindset S Ganesan, G Mallapragada Journal of Public Policy & Marketing, 07439156241244738, 2024 | | 2024 |
Navigating Geopolitical Turmoil: Corporate Responses to the Ukraine War and Its Impact on Consumer Mindset S Ganesan, G Mallapragada Journal of Public Policy and Marketing (Forthcoming in Special Issue on …, 2024 | | 2024 |
Navigating Open Innovation R Slotegraaf, G Mallapragada The PDMA Handbook of New Product Development, 4th Edition (Editors: Ludwig …, 2023 | | 2023 |
Bridging Gaps: Marketing in an Age of Disruption S Blanchard, A Epp, G Mallapragada 2020 AMA Summer Academic Conference, 2020 | | 2020 |
On the Strategic Vision of Rajan Varadarajan G Mallapragada, R Grewal Legends in Strategic Marketing: Rajan Varadarajan 3, 2018 | | 2018 |
Peer Review and Research Impact G Mallapragada, N Lahiri, A Nerkar Customer Needs and Solutions 3 (1), 29-41, 2016 | | 2016 |