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Selin Erguncu
Selin Erguncu
Postdoctoral Researcher
Verified email at marshall.usc.edu - Homepage
Title
Cited by
Cited by
Year
Winning hearts, minds and sales: How marketing communication enters the purchase process in emerging and mature markets
K Pauwels, S Erguncu, G Yildirim
International Journal of Research in Marketing 30 (1), 57-68, 2013
812013
How consumer mindset response and long-term marketing effectiveness differ in emerging vs. mature markets
S Erguncu, G Yildirim
Marketing and consumer behavior: Concepts, methodologies, tools, and …, 2015
42015
Intern. J. of Research in Marketing
K Pauwels, S Erguncu, G Yildirim
2012
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Articles 1–3