| The examination of virtual reality at the intersection of consumer experience, shopping journey and physical retailing MF Farah, ZB Ramadan, DH Harb Journal of Retailing and Consumer Services 48, 136-143, 2019 | 178 | 2019 |
| Customers' need for uniqueness theory versus brand congruence theory: The impact on satisfaction with social network sites I Abosag, ZB Ramadan, T Baker, Z Jin Journal of Business Research 117, 862-872, 2020 | 139 | 2020 |
| An adapted TPB approach to consumers’ acceptance of service-delivery drones ZB Ramadan, MF Farah, M Mrad Technology Analysis & Strategic Management 29 (7), 817-828, 2017 | 102 | 2017 |
| The gamification of trust: the case of China’s “social credit” Z Ramadan Marketing Intelligence & Planning, 2017 | 81 | 2017 |
| Disruptions versus more disruptions: How the Amazon dash button is altering consumer buying patterns MF Farah, ZB Ramadan Journal of Retailing and Consumer Services 39, 54-61, 2017 | 80 | 2017 |
| From Amazon. com to Amazon. love: How Alexa is redefining companionship and interdependence for people with special needs Z Ramadan, M F Farah, L El Essrawi Psychology & Marketing 38 (4), 596-609, 2021 | 69 | 2021 |
| Typology of social media followers: the case of luxury brands Z Ramadan, MF Farah, A Dukenjian Marketing Intelligence & Planning 36 (5), 558-571, 2018 | 56 | 2018 |
| All in the value: The impact of brand and social network relationships on the perceived value of customer endorsed Facebook advertising ZB Ramadan, I Abosag, V Zabkar European Journal of Marketing 52 (7/8), 1704-1726, 2018 | 53 | 2018 |
| Viability of Amazon’s driven innovations targeting shoppers’ impulsiveness MF Farah, ZB Ramadan Journal of Retailing and Consumer Services 53, 101973, 2020 | 50 | 2020 |
| Marketing in the metaverse era: toward an integrative channel approach Z Ramadan Virtual Reality 27 (3), 1905-1918, 2023 | 46 | 2023 |
| Computer-generated influencers: the rise of digital personalities M Mrad, Z Ramadan, LI Nasr Marketing Intelligence & Planning 40 (5), 589-603, 2022 | 46 | 2022 |
| Amazon's approach to consumers’ usage of the Dash button and its effect on purchase decision involvement in the US market ZB Ramadan, MF Farah, D Kassab Journal of Retailing and Consumer Services 47, 133-139, 2019 | 45 | 2019 |
| The democratization of intangible luxury Z Ramadan Marketing Intelligence & Planning 37 (6), 660-673, 2019 | 40 | 2019 |
| Examining the dilution of the consumer-brand relationship on Facebook: The saturation issue Z Ramadan Qualitative Market Research: An International Journal 20 (3), 335-353, 2017 | 36 | 2017 |
| Fooled in the relationship: How Amazon Prime members' sense of self‐control counter‐intuitively reinforces impulsive buying behavior Z Ramadan, MF Farah, R Bou Saada Journal of Consumer Behaviour 20 (6), 1497-1507, 2021 | 30 | 2021 |
| “Alexafying” shoppers: The examination of Amazon's captive relationship strategy ZB Ramadan Journal of Retailing and Consumer Services 62, 102610, 2021 | 30 | 2021 |
| Brand–brand relational moments ZB Ramadan Journal of Brand Management 26 (6), 705-716, 2019 | 23 | 2019 |
| The effect of e-retailers' innovations on shoppers' impulsiveness and addiction in web-based communities: the case of Amazon's Prime Now ZB Ramadan, MF Farah, S Daouk International Journal of Web Based Communities 15 (4), 327-343, 2019 | 20 | 2019 |
| The Pokémonisation of the first moment of truth ZB Ramadan, MF Farah International Journal of Web Based Communities 13 (2), 262-277, 2017 | 20 | 2017 |
| Satisfying the online food crave: The case of online food aggregators MF Farah, Z Ramadan, J Kanso International Journal of Consumer Studies 46 (4), 1413-1427, 2022 | 19 | 2022 |
Maya FarahAssociate Professor and Chaiperson of the Marketing Department at the LAUVerified email at lau.edu.lb
