Sebnem Burnaz
Sebnem Burnaz
Professor of Marketing, Istanbul Technical University
Verified email at - Homepage
Cited by
Cited by
An analysis of the portrayal of gender roles in Turkish television advertisements
N Uray, S Burnaz
Sex roles 48 (1), 77-87, 2003
Adoption of mobile payment systems: a study on mobile wallets
G Aydin, S Burnaz
Journal of Business Economics and Finance 5 (1), 73-92, 2016
An empirical investigation of the ethical perceptions of future managers with a special emphasis on gender–Turkish case
MG Atakan, S Burnaz, YI Topcu
Journal of Business Ethics 82 (3), 573-586, 2008
Exploring the Impact of Brand Community Identification on Facebook: Firm-Directed and Self-Directed Drivers
M Demiray, S Burnaz
Journal of Business Research 96, 115-124, 2019
An exploratory cross-cultural analysis of marketing ethics: The case of Turkish, Thai, and American businesspeople
S Burnaz, MG Atakan, YI Topcu, A Singhapakdi
Journal of Business Ethics 90 (3), 371-382, 2009
A multiple‐criteria decision‐making approach for the evaluation of retail location
S Burnaz, YI Topcu
Journal of Multi‐Criteria Decision Analysis 14 (1‐3), 67-76, 2006
A cultural content analysis of multinational companies' web sites
R Nacar, S Burnaz
Qualitative Market Research: An International Journal, 2011
Küresel pazarlama yönetimi
İ Altınbaşak, A Akyol, S Alkibay, FM Arslan, Ş Burnaz, Cengiz, Emrah, ...
Beta Basım Yayım Dağıtım 1, 2008
The effects of corporate ethical values and personal moral philosophies on ethical intentions in selling situations: Evidence from Turkish, Thai, and American businesspeople
J Marta, A Singhapakdi, DJ Lee, S Burnaz, Y Ilker Topcu, ...
Journal of Business Ethics 106 (2), 229-241, 2012
Consumer evaluations on brand extensions: B2B brands extended into B2C markets
S Burnaz, P Bilgin
Journal of Product & Brand Management, 2011
A decision support on planning retail tenant mix in shopping malls
S Burnaz, YI Topcu
Procedia-Social and Behavioral Sciences 24, 317-324, 2011
The influence of'influencer marketing'on YouTube influencers
F Acikgoz, S Burnaz
International Journal of Internet Marketing and Advertising 15 (2), 201-219, 2021
Exploring the literal effect of COO for a new brand: A conjoint analysis approach
M Coskun, S Burnaz
Journal of International Consumer Marketing 28 (2), 106-120, 2016
Human crowding and store messiness: Drivers of retail shopper confusion and behavioral intentions
M Coskun, S Gupta, S Burnaz
Journal of Consumer Behaviour 18 (4), 313-331, 2019
Have ethical perceptions changed? A comparative study on the ethical perceptions of Turkish faculty members
S Burnaz, MG Atakan, YI Topcu
Journal of Academic Ethics 8 (2), 137-151, 2010
Store disorderliness effect: shoppers' competitive behaviours in a fast-fashion retail store
M Coskun, S Gupta, S Burnaz
International Journal of Retail & Distribution Management 48 (7), 763-779, 2020
Ethics, Social responsibility and sustainability in marketing
I Altinbasak-Farina, S Burnaz
Springer, 2019
Positioning of crowdfunding platforms: Turkey as an emerging market case
M Demiray, S Burnaz
Journal of Management Marketing and Logistics 6 (2), 84-94, 2019
A Multi-Criteria Decision Model For Turkish Soft Drink Industry
S Burnaz, Yİ Topçu
Erişim adresi: http://www. superdecisions. com/~ saaty/ISAHP2005/Papers …, 2003
Effects of Institutions on Entrepreneurs’ Trust and Engagement in Crowdfunding
M Demiray, S Burnaz, D Li
Journal of Electronic Commerce Research 22 (2), 95-109, 2021
The system can't perform the operation now. Try again later.
Articles 1–20