Sebnem Burnaz
Sebnem Burnaz
Professor of Marketing, Istanbul Technical University
Verified email at - Homepage
Cited by
Cited by
Adoption of mobile payment systems: a study on mobile wallets
G Aydin, S Burnaz
Journal of business economics and finance 5 (1), 73-92, 2016
An analysis of the portrayal of gender roles in Turkish television advertisements
N Uray, S Burnaz
Sex roles 48, 77-87, 2003
Exploring the Impact of Brand Community Identification on Facebook: Firm-Directed and Self-Directed Drivers
M Demiray, S Burnaz
Journal of Business Research 96, 115-124, 2019
An empirical investigation of the ethical perceptions of future managers with a special emphasis on gender–Turkish case
MGS Atakan, S Burnaz, YI Topcu
Journal of Business Ethics 82, 573-586, 2008
Küresel pazarlama yönetimi
İ Altınbaşak, A Akyol, S Alkibay, FM Arslan, Ş Burnaz, Cengiz, Emrah, ...
Beta Basım Yayım Dağıtım 1, 2008
An exploratory cross-cultural analysis of marketing ethics: The case of Turkish, Thai, and American businesspeople
S Burnaz, MGS Atakan, YI Topcu, A Singhapakdi
Journal of Business Ethics 90, 371-382, 2009
A multiple‐criteria decision‐making approach for the evaluation of retail location
S Burnaz, YI Topcu
Journal of Multi‐Criteria Decision Analysis 14 (1‐3), 67-76, 2006
The influence of'influencer marketing'on YouTube influencers
F Acikgoz, S Burnaz
International Journal of Internet Marketing and Advertising 15 (2), 201-219, 2021
A cultural content analysis of multinational companies' web sites
R Nacar, S Burnaz
Qualitative Market Research: An International Journal, 2011
The effects of corporate ethical values and personal moral philosophies on ethical intentions in selling situations: Evidence from Turkish, Thai, and American businesspeople
J Marta, A Singhapakdi, DJ Lee, S Burnaz, Y Ilker Topcu, ...
Journal of Business Ethics 106, 229-241, 2012
Human crowding and store messiness: Drivers of retail shopper confusion and behavioral intentions
M Coskun, S Gupta, S Burnaz
Journal of Consumer Behaviour 18 (4), 313-331, 2019
Consumer evaluations on brand extensions: B2B brands extended into B2C markets
S Burnaz, P Bilgin
Journal of Product & Brand Management 20 (4), 256-267, 2011
A decision support on planning retail tenant mix in shopping malls
S Burnaz, YI Topcu
Procedia-Social and Behavioral Sciences 24, 317-324, 2011
Store disorderliness effect: shoppers' competitive behaviours in a fast-fashion retail store
M Coskun, S Gupta, S Burnaz
International Journal of Retail & Distribution Management 48 (7), 763-779, 2020
Adoption of mobile payment systems: a study on mobile wallets. Pressacademia, 5 (1), 73–73
G Aydin, S Burnaz
Ethics, social responsibility and sustainability in marketing
I Altinbasak-Farina, S Burnaz
Springer, 2019
Exploring the literal effect of COO for a new brand: A conjoint analysis approach
M Coskun, S Burnaz
Journal of International Consumer Marketing 28 (2), 106-120, 2016
Positioning of crowdfunding platforms: Turkey as an emerging market case
M Demiray, S Burnaz
Journal of Management Marketing and Logistics 6 (2), 84-94, 2019
Have ethical perceptions changed? A comparative study on the ethical perceptions of Turkish faculty members
S Burnaz, MGS Atakan, YI Topcu
Journal of Academic Ethics 8, 137-151, 2010
A holistic framework for patient experience: 5P model
AB Ozcelik, K Varnali, S Burnaz
International Journal of Pharmaceutical and Healthcare Marketing 15 (4), 516-533, 2021
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