| Adoption of mobile payment systems: a study on mobile wallets G Aydin, S Burnaz Journal of business economics and finance 5 (1), 73-92, 2016 | 232 | 2016 |
| An analysis of the portrayal of gender roles in Turkish television advertisements N Uray, S Burnaz Sex roles 48, 77-87, 2003 | 220 | 2003 |
| Exploring the Impact of Brand Community Identification on Facebook: Firm-Directed and Self-Directed Drivers M Demiray, S Burnaz Journal of Business Research 96, 115-124, 2019 | 106 | 2019 |
| An empirical investigation of the ethical perceptions of future managers with a special emphasis on gender–Turkish case MGS Atakan, S Burnaz, YI Topcu Journal of Business Ethics 82, 573-586, 2008 | 106 | 2008 |
| Küresel pazarlama yönetimi İ Altınbaşak, A Akyol, S Alkibay, FM Arslan, Ş Burnaz, Cengiz, Emrah, ... Beta Basım Yayım Dağıtım 1, 2008 | 83 | 2008 |
| An exploratory cross-cultural analysis of marketing ethics: The case of Turkish, Thai, and American businesspeople S Burnaz, MGS Atakan, YI Topcu, A Singhapakdi Journal of Business Ethics 90, 371-382, 2009 | 81 | 2009 |
| A multiple‐criteria decision‐making approach for the evaluation of retail location S Burnaz, YI Topcu Journal of Multi‐Criteria Decision Analysis 14 (1‐3), 67-76, 2006 | 68 | 2006 |
| The influence of'influencer marketing'on YouTube influencers F Acikgoz, S Burnaz International Journal of Internet Marketing and Advertising 15 (2), 201-219, 2021 | 58 | 2021 |
| A cultural content analysis of multinational companies' web sites R Nacar, S Burnaz Qualitative Market Research: An International Journal, 2011 | 56 | 2011 |
| The effects of corporate ethical values and personal moral philosophies on ethical intentions in selling situations: Evidence from Turkish, Thai, and American businesspeople J Marta, A Singhapakdi, DJ Lee, S Burnaz, Y Ilker Topcu, ... Journal of Business Ethics 106, 229-241, 2012 | 42 | 2012 |
| Human crowding and store messiness: Drivers of retail shopper confusion and behavioral intentions M Coskun, S Gupta, S Burnaz Journal of Consumer Behaviour 18 (4), 313-331, 2019 | 36 | 2019 |
| Consumer evaluations on brand extensions: B2B brands extended into B2C markets S Burnaz, P Bilgin Journal of Product & Brand Management 20 (4), 256-267, 2011 | 34 | 2011 |
| A decision support on planning retail tenant mix in shopping malls S Burnaz, YI Topcu Procedia-Social and Behavioral Sciences 24, 317-324, 2011 | 34 | 2011 |
| Store disorderliness effect: shoppers' competitive behaviours in a fast-fashion retail store M Coskun, S Gupta, S Burnaz International Journal of Retail & Distribution Management 48 (7), 763-779, 2020 | 26 | 2020 |
| Exploring the literal effect of COO for a new brand: A conjoint analysis approach M Coskun, S Burnaz Journal of International Consumer Marketing 28 (2), 106-120, 2016 | 18 | 2016 |
| Adoption of mobile payment systems: a study on mobile wallets. Pressacademia, 5 (1), 73–73 G Aydin, S Burnaz | 17 | 2016 |
| Ethics, social responsibility and sustainability in marketing I Altinbasak-Farina, S Burnaz Springer, 2019 | 16 | 2019 |
| Positioning of crowdfunding platforms: Turkey as an emerging market case M Demiray, S Burnaz Journal of Management Marketing and Logistics 6 (2), 84-94, 2019 | 16 | 2019 |
| Have ethical perceptions changed? A comparative study on the ethical perceptions of Turkish faculty members S Burnaz, MGS Atakan, YI Topcu Journal of Academic Ethics 8, 137-151, 2010 | 13 | 2010 |
| A holistic framework for patient experience: 5P model AB Ozcelik, K Varnali, S Burnaz International Journal of Pharmaceutical and Healthcare Marketing 15 (4), 516-533, 2021 | 11 | 2021 |
Ilker TopcuIstanbul Technical UniversityVerified email at itu.edu.tr
