Sebnem Burnaz
Sebnem Burnaz
Professor of Marketing, Istanbul Technical University
Verified email at - Homepage
Cited by
Cited by
An analysis of the portrayal of gender roles in Turkish television advertisements
N Uray, S Burnaz
Sex roles 48 (1), 77-87, 2003
Adoption of mobile payment systems: A study on mobile wallets
G Aydin, S Burnaz
Journal of Business Economics and Finance 5 (1), 73-92, 2016
An empirical investigation of the ethical perceptions of future managers with a special emphasis on gender–Turkish case
MGS Atakan, S Burnaz, YI Topcu
Journal of Business Ethics 82 (3), 573-586, 2008
An exploratory cross-cultural analysis of marketing ethics: The Case of Turkish, Thai, and American Businesspeople
S Burnaz, MGS Atakan, YI Topcu, A Singhapakdi
Journal of Business Ethics 90 (3), 371-382, 2009
A multiple‐criteria decision‐making approach for the evaluation of retail location
S Burnaz, YI Topcu
Journal of Multi‐Criteria Decision Analysis 14 (1‐3), 67-76, 2006
Exploring the Impact of Brand Community Identification on Facebook: Firm-Directed and Self-Directed Drivers
M Demiray, S Burnaz
Journal of Business Research 96, 115-124, 2019
A cultural content analysis of multinational companies' web sites
R Nacar, S Burnaz
Qualitative Market Research: An International Journal, 2011
The effects of corporate ethical values and personal moral philosophies on ethical intentions in selling situations: Evidence from Turkish, Thai, and American businesspeople
J Marta, A Singhapakdi, DJ Lee, S Burnaz, YI Topcu, MGS Atakan, ...
Journal of Business Ethics 106 (2), 229-241, 2012
Küresel pazarlama yönetimi
İ Altınbaşak, A Akyol, S Alkibay, FM Arslan, Ş Burnaz, Cengiz, Emrah, ...
Beta Basım Yayım Dağıtım 1, 2008
Consumer evaluations on brand extensions: B2B brands extended into B2C markets
S Burnaz, P Bilgin
Journal of Product & Brand Management, 2011
A decision support on planning retail tenant mix in shopping malls
S Burnaz, YI Topcu
Procedia-Social and Behavioral Sciences 24, 317-324, 2011
Exploring the literal effect of COO for a new brand: a conjoint analysis approach
M Coskun, S Burnaz
Journal of International Consumer Marketing 28 (2), 106-120, 2016
A Multi-Criteria Decision Model For Turkish Soft Drink Industry
S Burnaz, YI Topcu
Erişim adresi: http://www. superdecisions. com/~ saaty/ISAHP2005/Papers …, 2003
The influence of'influencer marketing'on YouTube influencers
F Acikgoz, S Burnaz
International Journal of Internet Marketing and Advertising 15 (2), 201-219, 2021
Human crowding and store messiness: Drivers of retail shopper confusion and behavioral intentions
M Coskun, S Gupta, S Burnaz
Journal of Consumer Behaviour 18 (4), 313-331, 2019
Have ethical perceptions changed? A comparative study on the ethical perceptions of Turkish faculty members
S Burnaz, MGS Atakan, YI Topcu
Journal of Academic Ethics 8 (2), 137-151, 2010
İ Altınbaşak, A Akyol, S Alkibay, FM Arslan, Ş Burnaz, E Cengiz
Küresel Pazarlama Yönetimi.(1. Baskı). İstanbul: Beta Yayıncılık, 0
Ethics, Social Responsibility and Sustainability in Marketing
I Altinbasak-Farina, S Burnaz
Springer, 2019
The crowdfunding market, models, platforms, and projects
M Demiray, S Burnaz, Y Aslanbay
Crowdfunding for Sustainable Entrepreneurship and Innovation, 90-126, 2017
To Switch or Not? Analyzing the Question for Consumers in Turkish Mobile Telecommunications
G Ulubaşoğlu, M Şenel, Ş Burnaz
Marketing at the Confluence between Entertainment and Analytics, 969-982, 2017
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