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Serap Sarp
Serap Sarp
Assistant Professor of Marketing at Abdullah Gul University
Verified email at agu.edu.tr
Title
Cited by
Cited by
Year
Productive employment and decent work: The impact of AI adoption on psychological contracts, job engagement and employee trust
A Braganza, W Chen, A Canhoto, S Sap
Journal of Business Research, 2020
1972020
Surprise me with your ads! The impacts of guerrilla marketing in social media on brand image
M Gökerik, A Gürbüz, I Erkan, E Mogaji, S Sap
Asia Pacific journal of marketing and logistics, 2018
1532018
Gigification, Job Engagement and Satisfaction: the moderating role of AI enabled system automation in operations management
A Braganza, W Chen, A Canhoto, S Sap
Production Planning & Control, 1-14, 2021
212021
The effect of the COVID-19 on sharing economy: survival analysis of Airbnb listings
U Turk, S Sap
Business & Management Studies: An International Journal 9 (1), 215-226, 2021
112021
Mobile word of mouth (MWOM) in messaging applications: An integrative framework of the impact of MWOM communication
İ Erkan, A Elwalda, M Rahman, S Sap, S Doğan
International Journal of Applied Business and Management Studies 2 (1), 55 - 67, 2017
92017
Understanding the influence of entrepreneur personality on product branding, corporate brand image and SME performance
S Sap
Brunel University London, 2019
22019
Corporate Brand and Corporate Heritage Brand in Family Business Context
BM Ozdemir, S Sap
FAMILY BUSINESSES: Business Models and Strategies, 271-292, 2021
12021
The impact of perceived social media interactivity on brand trust. The mediating role of perceived social media agility and the moderating role of brand value
S Bozkurt, D Gligor, S Ozer, S Sarp, R Srivastava
Journal of Marketing Analytics, 1-14, 2023
2023
Artificial Intelligence in advertisements: A conceptual framework based on the technology acceptance model
S Serap
Economics Business and Organization Research 5 (2), 161-174, 2023
2023
KOBİ'lerde Kurumsal Markalama: Kavramlar ve Engeller
S Serap, S Uygur
Sosyal Mucit Academic Review 4 (3), 320-342, 2023
2023
How and When Customer Engagement Underlies The Link Between Family Ownership and Firm Performance: A Conceptual Framework
S Bozkurt, S Sarp, D Gligor
Çukurova Üniversitesi Sosyal Bilimler Enstitüsü Dergisi 31 (2), 477-487, 2022
2022
The Role of Organisational Culture Traits on Corporate Image in Service Industry
S Sap
Sosyal Mucit Academic Review 2 (2), 139-152, 2021
2021
Women Entrepreneurship in the Digital Age: Challenges and Opportunities
S Sap, E Aydin
Digitalization in Organizations, 61-74, 2021
2021
A REVIEW OF ARTIFICIAL INTELLIGENCE STUDIES IN MARKETING
S Sap, BM Ozdemir
MULTIDISCIPLINARY PERSPECTIVES OF AI: PAST, PRESENT, FUTURE, 45-76, 2021
2021
How Innovation Affects SMEs' Marketing Strategies?
S Sap, I Erkan
Innovation: Principles and Practices, 219-233, 2020
2020
Understanding Corporate Branding in SME context: An Exploratory Study
S Sap, S Uygur
British Academy of Management Conference (BAM2019), 2019
2019
Developing Corporate Brand Equity Framework for SMEs
S Sap, SF Syed Alwi
21st International Conference on Corporate and Marketing Communication …, 2016
2016
Green Innovations in small and medium sized enterprises: Çorum Case
S Kilic, S Sap
International Conference on Entrepreneurship, Family Business and Innovation …, 2010
2010
A study of determining the factors affecting adoption of new products in communications and information technology by young consumers”,
S Sap
Social Sciences Research Society (SOBIAD), 2009
2009
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