| More than fit: Brand extension authenticity S Spiggle, HT Nguyen, M Caravella Journal of Marketing Research 49 (6), 967-983, 2012 | 479 | 2012 |
| Influence of Social Media Emotional Word of Mouth on Institutional Investors’ Decisions and Firm Value RK H T Nguyen , R Calantone Management Science 66 (2), 2020 | 114 | 2020 |
| Brand portfolio coherence: Scale development and empirical demonstration HT Nguyen, Y Zhang, RJ Calantone International Journal of Research in Marketing 35 (1), 60-80, 2018 | 58 | 2018 |
| Making new products go viral and succeed HT Nguyen, M Chaudhuri International journal of research in marketing 36 (1), 39-62, 2019 | 54 | 2019 |
| Tournament-based incentives, corporate cash holdings, and the value of cash HV Phan, T Simpson, HT Nguyen Journal of Financial and Quantitative Analysis 52 (4), 1519-1550, 2017 | 53 | 2017 |
| Antecedents and financial impacts of building brand love HT Nguyen, H Feng International Journal of Research in Marketing 38 (3), 572-592, 2021 | 34 | 2021 |
| Original brands in competition against high quality copycats H Nguyen, K Gunasti European Journal of Marketing 52 (7/8), 1574-1597, 2018 | 19 | 2018 |
| Authenticity is in the eye of the beholder: From changes in attitudes and preferences to placebo effects H Nguyen, K Gunasti BUILDING CONNECTIONS 39, 517, 2011 | 3 | 2011 |
| 12. Open Innovation in the brand management context RJ Calantone, HT Nguyen Handbook of Research on New Product Development, 250, 2018 | | 2018 |
