| Product and environmental social performance: Varying effect on firm performance S Jayachandran, K Kalaignanam, M Eilert Strategic Management Journal 34 (10), 1255-1264, 2013 | 366 | 2013 |
| Asymmetric new product development alliances: Win-win or win-lose partnerships? K Kalaignanam, V Shankar, R Varadarajan Management Science 53 (3), 357-374, 2007 | 346 | 2007 |
| Marketing Agility: The Concept, Antecdents and a Research Agenda K Kalaignanam, K Tuli, T Kushwaha, L Lee, D Gal Journal of Marketing 85 (1), 35-58, 2021 | 286 | 2021 |
| The impact of product recalls on future product reliability and future accidents: Evidence from the automobile industry K Kalaignanam, T Kushwaha, M Eilert Journal of Marketing 77 (2), 41-57, 2013 | 181 | 2013 |
| Customers as co-producers K Kalaignanam, R Varadarajan The service-dominant logic of marketing: Dialog, debate, and directions 2006 …, 2006 | 138 | 2006 |
| Does It Pay to Recall Your Product Early? An Empirical Investigation in the Automobile Industry M Eilert, S Jayachandran, K Kalaignanam, TA Swartz Journal of Marketing 81 (3), 111-129, 2017 | 130 | 2017 |
| "How Does Web Personalization Create Value? Lower Cash Flow Volatility or Enhanced Cash Flows" K Kalaignanam, T Kushwaha, R Koushyar Journal of Retailing 94 (3), 265-279, 2018 | 89 | 2018 |
| The effect of CRM outsourcing on shareholder value: A contingency perspective K Kalaignanam, T Kushwaha, JBEM Steenkamp, KR Tuli Management Science 59 (3), 748-769, 2013 | 82 | 2013 |
| Offshore outsourcing of customer relationship management: conceptual model and propositions K Kalaignanam, R Varadarajan Journal of the Academy of Marketing Science 40, 347-363, 2012 | 77 | 2012 |
| Marketing operations efficiency and the Internet: An organizing framework K Kalaignanam, T Kushwaha, P Varadarajan Journal of Business Research 61 (4), 300-308, 2008 | 73 | 2008 |
| Corporate brand name changes and business restructuring: is the relationship complementary or substitutive? K Kalaignanam, SC Bahadir Journal of the Academy of Marketing Science 41, 456-472, 2013 | 60 | 2013 |
| The differential impact of new product development “make/buy” choices on immediate and future product quality: Insights from the automobile industry K Kalaignanam, T Kushwaha, TA Swartz Journal of Marketing 81 (6), 1-23, 2017 | 21 | 2017 |
| Regulating Product Recall Compliance in the Digital Age: Evidence from the 'Safe Car Save Lives Campaign'. S Pagiavlas, K Kalaignanam, M Gill, P Bliese Journal of Marketing 86 (5 (May)), 2022 | 14 | 2022 |
| Consumer responses to brand failures: The neglected role of honor values F May, AB Monga, K Kalaignanam Brand Meaning Management, 257-291, 2015 | 7 | 2015 |
| The Product Quality Impact of Aligning Buyer-Supplier Network Structure and Product Architecture: An Empirical Investigation in the Automobile Industry K Kalaignanam, T Kushwaha, A Nair Customer Needs and Solutions, 2017 | 5 | 2017 |
| Marketing Agility: The Concept, Correlates and a Research Agenda D Gal, K Kalaignanam, T Kushwaha, L Lee, K Tuli 2019 ISMS Marketing Science Conference, 2019 | 3* | 2019 |
| Buyer-supplier network structure and product architecture K Kalaignanam, T Kushwaha, A Nair Academy of Management Proceedings 2015 (1), 13626, 2015 | 3 | 2015 |
| The differential impact of NPD make/buy choices on immediate and future product quality: insights from the automobile industry K Kalaignanam, T Kushwaha, TA Swartz Journal of Marketing, Forthcoming, 2017 | 2 | 2017 |
| Beyond Individualism and Collectivism: Novel Cultural Factors and Their Influence on Consumer Behavior C Torelli ACR North American Advances, 2012 | 1 | 2012 |
| Essays on new product development alliances K Kalaignanam Texas A&M University, 2007 | 1 | 2007 |
Tarun KushwahaProfessor of Marketing, University of WisconsinVerified email at wisc.edu
