Takip et
Diem Khac Xuan Do
Diem Khac Xuan Do
Lecturer in Marketing, HCMC Open University
ou.edu.vn üzerinde doğrulanmış e-posta adresine sahip
Başlık
Alıntı yapanlar
Alıntı yapanlar
Yıl
Turning brand credibility into positive word-of-mouth: integrating the signaling and social identity perspectives
J An, DKX Do, LV Ngo, THM Quan
Journal of Brand Management 26 (2), 157-175, 2019
962019
Determinants of negative customer engagement behaviours
DKX Do, K Rahman, LJ Robinson
Journal of Services Marketing 34 (2), 117-135, 2020
882020
Negative customer engagement in emerging markets: cognitive dimension
DKX Do, K Rahman, LJ Robinson, J Bowden
Journal of Strategic Marketing 31 (2), 370-402, 2023
102023
Negative customer engagement behaviour in a service context
DKX Do, JLH Bowden
The Service Industries Journal, 1-24, 2023
62023
Determinants and process of negative customer engagement behaviors
DKX Do, K Rahman, L Robinson
Academy of Marketing Science Annual Conference, 431-443, 2020
22020
Understanding negative customer engagement: dimensions, determinants and the process of negative customer engagement behaviours
DK Xuan
RMIT University, 2020
2020
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Makaleler 1–6