| Potentiation rather than overshadowing in flavor-aversion learning: an analysis in terms of within-compound associations. PJ Durlach, RA Rescorla Journal of Experimental Psychology: Animal Behavior Processes 6 (2), 175, 1980 | 296 | 1980 |
| Within-event learning in Pavlovian conditioning RA Rescorla, PJ Durlach Information processing in animals: Memory mechanisms, 81-111, 1981 | 270 | 1981 |
| BiLAT: A game-based environment for practicing negotiation in a cultural context JM Kim, RW Hill Jr, PJ Durlach, HC Lane, E Forbell, M Core, S Marsella, ... International Journal of Artificial Intelligence in Education 19 (3), 289-308, 2009 | 184 | 2009 |
| Effect of signaling intertrial unconditioned stimuli in autoshaping. PJ Durlach Journal of Experimental Psychology: Animal Behavior Processes 9 (4), 374, 1983 | 168 | 1983 |
| Glucose facilitation of cognitive performance in healthy young adults: examination of the influence of fast-duration, time of day and pre-consumption plasma glucose levels SI Sünram-Lea, JK Foster, P Durlach, C Perez Psychopharmacology 157 (1), 46-54, 2001 | 148 | 2001 |
| Investigation into the significance of task difficulty and divided allocation of resources on the glucose memory facilitation effect SI Sünram-Lea, JK Foster, P Durlach, C Perez Psychopharmacology 160 (4), 387-397, 2002 | 137 | 2002 |
| Contextual learning in Pavlovian conditioning RA Rescorla, PJ Durlach, JW Grau Context and learning, 23-56, 1985 | 131 | 1985 |
| Effect of color on expected and experienced refreshment, intensity, and DA Zellner, P Durlach Am. J. Psychol 116, 633-647, 2003 | 115 | 2003 |
| An influence of product and brand name on positive affect: Implicit and explicit measures AM Isen, AA Labroo, P Durlach Motivation and Emotion 28 (1), 43-63, 2004 | 113 | 2004 |
| The effect of retrograde and anterograde glucose administration on memory performance in healthy young adults SI Sünram-Lea, JK Foster, P Durlach, C Perez Behavioural Brain Research 134 (1-2), 505-516, 2002 | 102 | 2002 |
| The effects of a low dose of caffeine on cognitive performance PJ Durlach Psychopharmacology 140 (1), 116-119, 1998 | 101 | 1998 |
| Human–robot interaction in the context of simulated route reconnaissance missions JYC Chen, PJ Durlach, JA Sloan, LD Bowens Military Psychology 20 (3), 135-149, 2008 | 100 | 2008 |
| Analysis of the unique cue in configural discriminations. RA Rescorla, JW Grau, PJ Durlach Journal of Experimental Psychology: Animal Behavior Processes 11 (3), 356, 1985 | 95 | 1985 |
| Change blindness and its implications for complex monitoring and control systems design and operator training PJ Durlach Human–Computer Interaction 19 (4), 423-451, 2004 | 91 | 2004 |
| Experienced and remembered pleasure for meals: Duration neglect but minimal peak, end (recency) or primacy effects E Rode, P Rozin, P Durlach Appetite 49 (1), 18-29, 2007 | 81 | 2007 |
| Open social student modeling for personalized learning P Brusilovsky, S Somyürek, J Guerra, R Hosseini, V Zadorozhny, ... IEEE Transactions on Emerging Topics in Computing 4 (3), 450-461, 2015 | 71 | 2015 |
| Adaptive technologies for training and education PJ Durlach, AM Lesgold Cambridge University Press, 2012 | 68 | 2012 |
| What is refreshing? An investigation of the color and other sensory attributes of refreshing foods and beverages DA Zellner, P Durlach Appetite 39 (2), 185-186, 2002 | 64 | 2002 |
| A rapid effect of caffeinated beverages on two choice reaction time tasks PJ Durlach, R Edmunds, L Howard, SP Tipper Nutritional neuroscience 5 (6), 433-442, 2002 | 60 | 2002 |
| Expression of flavour preferences conditioned by caffeine is dependent on caffeine deprivation state MR Yeomans, A Jackson, MD Lee, J Nesic, PJ Durlach Psychopharmacology 150 (2), 208-215, 2000 | 59 | 2000 |
