| Financial value of brands in mergers and acquisitions: Is value in the eye of the beholder? SC Bahadir, SG Bharadwaj, RK Srivastava Journal of Marketing 72 (6), 49-64, 2008 | 361 | 2008 |
| A meta-analysis of the determinants of organic sales growth SC Bahadir, S Bharadwaj, M Parzen International Journal of Research in Marketing 26 (4), 263-275, 2009 | 143 | 2009 |
| Marketing Mix and Brand Sales in Global Markets: Examining the Contingent Role of Country-Market Characteristics SC Bahadir, S Bharadwaj, RK Srivastava Journal of International Business Studies 46 (5), 596-619, 2015 | 115 | 2015 |
| New product introductions for low-income consumers in emerging markets S Arunachalam, SC Bahadir, SG Bharadwaj, R Guesalaga Journal of the Academy of Marketing Science 48 (5), 914-940, 2020 | 83 | 2020 |
| Corporate brand name changes and business restructuring: is the relationship complementary or substitutive? K Kalaignanam, SC Bahadir Journal of the Academy of Marketing Science 41, 456-472, 2013 | 60 | 2013 |
| Despite efficiencies, mergers and acquisitions reduce firm value by hurting customer satisfaction N Umashankar, SC Bahadir, S Bharadwaj Journal of Marketing 86 (2), 66-86, 2022 | 46 | 2022 |
| Marketing an IPO issuer in early stages of the IPO process SC Bahadir, JS DeKinder, AK Kohli Journal of the Academy of Marketing Science 43 (1), 14-31, 2015 | 36 | 2015 |
| Exploration- and Exploitation-Oriented Marketing Strategies and Sales Growth in Emerging Markets OV Rodriguez, S Bharadwaj, SC Bahadir Customer Needs and Solutions 2 (4), 277-289, 2015 | 27 | 2015 |
| Financial Development and Country-Level Advertising Spending: The Moderating Role of Economic Development and National Culture B Bahadir, SC Bahadir Journal of International Marketing, 2020 | 23 | 2020 |
| Cem, Sundar G. Bharadwaj, and Rajendra K. Srivastava (2015),“Marketing mix and brand sales in global markets: Examining the contingent role of country-market characteristics,” S Bahadir Journal of International Business Studies 46 (5), 596-619, 0 | 11 | |
| Measuring marketing productivity: linking marketing to financial returns, Octorber 3-4, 2002, The Fairmont Hotel, Dallas, Texas SC Bahadir, KR Tuli (No Title), 2002 | 9 | 2002 |
| It pays to pay attention: How firm's and competitor's marketing levers affect investor attention and firm value A Borah, SC Bahadir, A Colicev, GJ Tellis International Journal of Research in Marketing 39 (1), 227-246, 2022 | 8 | 2022 |
| Emerging Market Firms’ Internationalization Pricing Strategies: The Role of Country of Origin and Organizational Learning P Sainam, SC Bahadir Journal of International Marketing, 1069031X241226668, 2024 | 3 | 2024 |
| Managing design for innovative new products and services C Nakata, SC Bahadir Journal of Business Strategy 43 (5), 275-282, 2022 | 3 | 2022 |
| Spotlight on Design: Strengthening Innovation for More Product and Service Sales C Nakata, SC Bahadir Journal of Business Strategy, 2020 | 3 | 2020 |
| When does word of mouth versus marketing drive brand performance most? SC Bahadir, K Pauwels Journal of Marketing Analytics, 1-19, 2023 | 1 | 2023 |
| When Should Emerging Market Firms Enter Developing or Developed Country-Markets? P Sainam, SC Bahadir When Should Emerging Market Firms Enter Developing or Developed Country-Markets, 2023 | | 2023 |
| Hidden Value of Brands: Brands in Mergers and Acquisitions SC Bahadir The Future of Branding, 420-429, 2016 | | 2016 |
| SUBJECT AND AUTHOR INDEX TO VOLUME 72 J Noriega, E Blair, SA Brasel, J Gips, PR Darke, L Ashworth, RJB Ritchie, ... Journal of Marketing 72, 147-154, 2008 | | 2008 |
| Essays on Marketing Investments and Brand Performance SC Bahadir ProQuest, 2007 | | 2007 |
Sundar BharadwajCoca Cola Company Chair Professor of Marketing, University of GeorgiaVerified email at uga.edu
