| More than a feeling: Emotional contagion effects in persuasive communication J Hasford, DM Hardesty, B Kidwell Journal of Marketing Research 52 (6), 836-847, 2015 | 115 | 2015 |
| Emotional ability training and mindful eating B Kidwell, J Hasford, DM Hardesty Journal of Marketing Research 52 (1), 105-119, 2015 | 69 | 2015 |
| Happy wife, happy life: Food choices in romantic relationships J Hasford, B Kidwell, V Lopez-Kidwell Journal of Consumer Research 44 (6), 1238-1256, 2018 | 67 | 2018 |
| Emotional ability and nonverbal communication B Kidwell, J Hasford Psychology & Marketing 31 (7), 526-538, 2014 | 48 | 2014 |
| Emotional calibration and salesperson performance B Kidwell, J Hasford, B Turner, DM Hardesty, AR Zablah Journal of Marketing 85 (6), 141-161, 2021 | 36 | 2021 |
| The oversharenting paradox: When frequent parental sharing negatively affects observers’ desire to affiliate with parents S Klucarova, J Hasford Current Psychology 42 (8), 6419-6428, 2023 | 29 | 2023 |
| Responsible you, despicable me: Contrasting competitor inferences from socially responsible behavior J Hasford, A Farmer Journal of Business Research 69 (3), 1234-1241, 2016 | 26 | 2016 |
| Thinking, feeling, and giving: The effects of scope and valuation on consumer donations J Hasford, A Farmer, SF Waites International Journal of Research in Marketing 32 (4), 435-438, 2015 | 25 | 2015 |
| The effects of guilt and sadness on sugar consumption S Lefebvre, J Hasford, Z Wang Journal of Business Research 100, 130-138, 2019 | 24 | 2019 |
| Emotional ability and associative learning: How experiencing and reasoning about emotions impacts evaluative conditioning J Hasford, B Kidwell, DM Hardesty Journal of Consumer Research 45 (4), 743-760, 2018 | 24 | 2018 |
| Validating measures of self control via Rasch measurement J Hasford, KD Bradley Journal of Applied Business Research (JABR) 27 (6), 45-56, 2011 | 22 | 2011 |
| Should I think carefully or sleep on it?: Investigating the moderating role of attribute learning J Hasford Journal of Experimental Social Psychology 51, 51-55, 2014 | 17 | 2014 |
| Your Cheatin'Heart: How emotional intelligence and selfishness impact the incidence of consumer fraud J Hasford, B Kidwell, DM Hardesty, A Farmer Journal of Consumer Research 49 (1), 112-131, 2022 | 14 | 2022 |
| Less light, better bite: How ambient lighting influences taste perceptions S Lefebvre, J Hasford, L Boman Journal of Retailing and Consumer Services 65, 102732, 2022 | 12 | 2022 |
| Deliberation or distraction: How the presentation format of choice information impacts complex decision making J Hasford, DM Hardesty, B Kidwell Journal of Business Research 103, 195-205, 2019 | 10 | 2019 |
| Strength in diversity: How incongruent racial cues enhance consumer preferences toward conservative brands L Boman, GSU Hewage, J Hasford Journal of Business Research 168, 114208, 2023 | 7 | 2023 |
| The allure of arrogance: How relationship formation motives enhance consumer preferences for arrogant communications A Senyuz, J Hasford Journal of Business Research 139, 106-120, 2022 | 7 | 2022 |
| Mixing customer ingratiation into evaluation: How service providers judge and evaluate rideshare experiences Y Xiao, J Hasford Journal of Consumer Behaviour, 2024 | 1 | 2024 |
| Teach a Man to Fish: The Use of Autonomous Aid in Eliciting Donations SF Waites, A Farmer, J Hasford, R Welden Journal of Marketing Research 60 (5), 950-967, 2023 | 1 | 2023 |
| Evaluative conditioning revisited: an affective information processing model J Hasford, D Hardesty, B Kidwell BUILDING CONNECTIONS 39, 549, 2011 | 1 | 2011 |
