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Pamela Serra
Pamela Serra
Lecturer in Sport Management, University of Johannesburg
Verified email at tut.ac.za
Title
Cited by
Cited by
Year
The construction and deconstruction of gender through sport reporting in selected South African newspapers
P Serra, C Burnett
South African Journal for Research in Sport, Physical Education and …, 2007
202007
Influence of commercialisation of university sport on sporting values: a case of the Varsity Rugby Cup marketing
SL Hodges, AK Keyter, MD Tarr, P Serra, J Surujlal
African Journal for Physical Health Education, Recreation and Dance 20 (sup …, 2014
132014
A qualitative analysis of Sport Management interns' perceptions of rotations in internships: sport education and community involvement
J Surujlal, P Serra
African Journal for Physical Health Education, Recreation and Dance 20 (sup …, 2014
52014
Media analysis of the 2010 FIFA World Cup using newspaper print
P Serra, I Shaw
African Journal for Physical, Health Education, Recreation and Dance 20, 269-279, 2014
52014
Perceptions of service quality and satisfaction of High Performance Programmes (HPP): A case study of a comprehensive university in South Africa
P Serra, J Surujlal, EH Redda
International Journal of Social Sciences and Humanity Studies 8 (1), 168-186, 2016
32016
An analysis of factors influencing student-athlete recruitment: a case study marketing
P Serra, C Blignaut, R Abrahams, R Bruce, J Surujlal
African Journal for Physical Health Education, Recreation and Dance 20 (sup …, 2014
22014
Sportswomen considered not newsworthy by South African Newspapers
P Serra, C Burnett
African Journal for Physical, Health Education, Recreation and Dance, 248-257, 2007
22007
The Influence of Gender Ideology in Consumer Behaviour and Gratification amongst Women Magazines in South Africa
T Roux, E Wannenburg, P Serra
2020
Identity Constructions Around the 2010 FIFA World Cup
P Serra
PQDT-Global, 2015
2015
Media analysis of the 2010 FIFA World Cup using newspaper print marketing
P Serra, I Shaw
African Journal for Physical Health Education, Recreation and Dance 20 (sup …, 2014
2014
An analysis of factors influencing student-athlete recruitment: a case study: sport marketing
P Serra, S Blignaut, R Abrahams, R Bruce, J Surujlal
AFAHPER-SD, 2014
2014
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