| Viruses going viral: Impact of fear-arousing sensationalist social media messages on user engagement K Ali, K Zain-ul-abdin, C Li, L Johns, AA Ali, N Carcioppolo Science communication 41 (3), 314-338, 2019 | 68 | 2019 |
| Post-truth propaganda: heuristic processing of political fake news on Facebook during the 2016 US presidential election K Ali, K Zain-ul-abdin Journal of Applied Communication Research 49 (1), 109-128, 2021 | 38 | 2021 |
| Fake news on Facebook: examining the impact of heuristic cues on perceived credibility and sharing intention K Ali, K Zain-ul-abdin, C Li, MA Zaffar Internet Research, 2021 | 36 | 2021 |
| The effects of emotions, individual attitudes towards vaccination, and social endorsements on perceived fake news credibility and sharing motivations K Ali, C Li, SA Muqtadir Computers in human behavior 134, 107307, 2022 | 33 | 2022 |
| Using Facebook for Sexual Health Social Marketing in Conservative Asian Countries: A Systematic Examination K Zainulabdin, K Ali, S Khan Journal of Health Communication, 2017 | 17 | 2017 |
| The acceptability of online degrees in teacher training and hiring K Zain-Ul-Abdin, J Adams Society for Information Technology & Teacher Education International …, 2010 | 4 | 2010 |
| New Media Technology in the Old World K Zainulabdin In Parvanta, C. & Bass, S. Health Communication: Strategies and Skills for a …, 2017 | | 2017 |
| Maujan.pk: Nothing ventured, Nothing Gained K Zain-ul-abdin, K Ali, S Khan American Journal of Management, 2016 | | 2016 |
| Union Railways: Selling Advertising Rights on Trains and Stations S Ashraf, R., Zahid, A., Zainulabdin, K. &Yousaf Asian Journal of Management Cases 13 (Sept 2016), 125-147, 2016 | | 2016 |
| Sunuba Spa & Rejuvenation Center: The Catch 22. K Zain-ul-abdin, S Khan, N Javed 4th Asian Management Research and Case Conference (AMRC). Top case study award., 2015 | | 2015 |
| Breaking the Silence: Acceptability and impact of Girl Talk, an educational health Intervention for young Pakistani females M Beger, K Zain-ul-abdin Cases in Public Health Communication & Marketing (CPHCM) Journal 8, 94-114., 2015 | | 2015 |
| Bi-directional consumer preferences of the Asian American Consumer K Zain-ul-abdin, K Ali International Conference on Applied Business and Economics (ICABE), Los …, 2015 | | 2015 |
| The eye of the beholder: Perceptions of explicitness in sexual health advertisements in Pakistan - An empirical study. K Zain-ul-abdin, K Ali, S Khan The DC Conference on Health Communication, Washington D.C, USA. 2015 …, 2015 | | 2015 |
| Measuring eHealth Literacy in the Era of Social Media. M Beger, K Zain-ul-abdin The DC Conference on Health Communication, Washington D.C, USA. 2015., 2015 | | 2015 |
| Maujan.pk: Nothing ventured, Nothing Gained K Zain-ul-abdin, K Ali, S Khan North American Case Research Association Annual Conference 2015 (NACRA …, 2015 | | 2015 |
| Lahore Waste Management Company: Android Attendance K Zain-ul-abdin, K Ali, S Khan North American Case Research Association Annual Conference 2015 (NACRA …, 2015 | | 2015 |
| Let's talk about sex!: Acceptance of sexual health communication in Pakistani school curricula M Vahe, K Zain-ul-abdin The 63rd Annual Conference of the International Communication Association …, 2014 | | 2014 |
| Social Media Marketing in Family Planning in Religiously Conservative Countries - A Missed Opportunity or Future Potential?. K Zain-ul-abdin, M Vahe International Interdisciplinary Business-Economics Advancement Conference …, 2014 | | 2014 |
| The effect of Facebook social marketing campaigns on attitudinal norms towards women's health in Pakistan K Zain-ul-abdin, M Vahe, P Shahab The 12th International Conference on Communication in Healthcare 2014 …, 2014 | | 2014 |
| Acceptability and impact of GirlTalk, an online health information source for young Pakistani females. M Vahe, K Zain-ul-abdin The DC Conference on Health Communication, Washington D.C, USA. Top student …, 2013 | | 2013 |
Yalin Kilic TurelBilgisayar ve Öğretim Teknolojileri, Profesör, Fırat Üniversitesifirat.edu.tr üzerinde doğrulanmış e-posta adresine sahip
