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Freyja Thoroddsen Sigurdardottir
Freyja Thoroddsen Sigurdardottir
Researcher at Centre for Research in Marketing and Consumer Psychology, Reykjavik University
Verified email at ru.is
Title
Cited by
Cited by
Year
The importance of relative customer-based label equity when signaling sustainability and health with certifications and tags
V Sigurdsson, NM Larsen, M Folwarczny, A Fagerstrøm, RGV Menon, ...
Journal of Business Research 154, 113338, 2023
92023
Utilizing consumer-based label equity to signal consumer products free from endocrine-disrupting chemicals
V Sigurdsson, M Folwarczny, NM Larsen, RGV Menon, FT Sigurdardottir, ...
Journal of Retailing and Consumer Services 76, 103611, 2024
12024
Big business returns on B Corp? Growing with green & lean as any label is a good label
V Sigurdsson, NM Larsen, M Folwarczny, FT Sigurdardottir, RGV Menon, ...
Journal of Business Research 170, 114350, 2024
2024
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