Aybeniz Akdeniz AR

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GÜLNİL AYDINAssoc. Prof. Dr., Bandirma Onyedi Eylul UniversityVerified email at bandirma.edu.tr
Erdogan KocProfessor of Consumer Behaviour & Marketing Management, Bahcesehir UniversityVerified email at eas.bau.edu.tr
Prof. Dr. Çağatan TaşkınBursa Uludağ ÜniversitesiVerified email at uludag.edu.tr
Tuncer TokolCyprus International UniversityVerified email at ciu.edu.tr
Ali KaraProfessor of Business Administration, Penn State University, YorkVerified email at psu.edu
Federica SistVerified email at lumsa.it
Saadat SaeedDurham UniversityVerified email at durham.ac.uk
HÜSEYİN İSKENDERSakarya Uygulamalı Bilimler Üniversitesinde Muhasebe Doktor Öğretim ÜyesiVerified email at subu.edu.tr
Hakan BOZAssoc. Prof. of Consumer Behavior & Service Marketing, Usak UniversityVerified email at usak.edu.tr
reha saydanyüzüncü yıl üniversitesiVerified email at yyu.edu.tr
Ayşe Bican ŞenBandırma Onyedi Eylül Üniversitesi Doktora ÖğrencisiVerified email at uludag.edu.tr
MESUT ÖZÜDOĞRUÇanakkale Onsekiz Mart ÜniversitesiVerified email at ogr.bandirma.edu.tr
Türkay DereliProfessor of Industrial Engineering & Rector, Hasan Kalyoncu UniversityVerified email at hku.edu.tr
Alptekin DURMUSOGLUSamsun UniversityVerified email at samsun.edu.tr
Shumaila YousafzaiVerified email at cf.ac.uk
meltem öztürkAss.Prof./Ph.D. Marketing/ Pamukkale University, HVS, Department of Marketing and AdvertisingVerified email at pau.edu.tr

Aybeniz Akdeniz AR

Professor of Marketing, Bandırma Onyedi Eylül University

Verified email at bandirma.edu.tr - Homepage

Consumer Behaviour Brand Management and Strategies Green Marketing International Marketing Women


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Marka ve Marka Stratejileri A Akdeniz Ar Baskı, Ankara, 1.baskı, 2004	493*	2004
Marka ve Marka Stratejileri A Akdeniz AR Nobel Akademik Yayıncılık 3.baskı, 2020	486*	2020
Marka ve Marka Stratejileri A Akdeniz AR Nobel Yayın Dağıtım, 2007	483	2007
Emerging market consumers’ country of production image, trust and quality perceptions of global brands made-in China A Akdeniz AR, A Kara Journal of Product & Brand Management 23 (7), 491-503, 2014	89	2014
Marka Yaratma ve Kalite İlişkisi A Akdeniz AR Pazarlama Dünyası Dergisi 1 (17), 28-32, 2003	67*	2003
The role of brand trust on parents’ purchase intentions of baby-care products G Aydın, A Akdeniz Ar, Ç Taşkın Doğuş Üniversitesi Dergisi 15 (2), 165-180, 2014	63	2014
Türkiye’de KOBİ’ler ve KOBİ’lerde Planlama, Uygulama ve Denetim A Akdeniz AR, H İskender Mevzuat Dergisi 8 (87), 1-22, 2005	52*	2005
Yeşil Pazarlama Tekstil Sektöründen Örneklerle A Akdeniz AR Beta Basım Yayım Dağıtım, 2011	42*	2011
Tekstil Sektöründeki İşletmelerin Yeşil Pazarlamadan Kaynaklı Kazanımları A Akdeniz AR, T Tokol Elektronik Sosyal Bilimler Dergisi 9 (31), 148-168, 2010	40*	2010
The potential implications of indulgence and restraint on service encounters in tourism and hospitality E Koc, A Akdeniz AR, G Aydın Ecoforum Journal 6 (3 (13)), 1-6, 2017	39	2017
Effect of perceived values on the brand preference and the purchase intention A Akdeniz AR European Scientific Journal 8 (17), 1-17, 2012	37	2012
Marka Yaratma ve Kalite İlişkisi A Akdeniz AR Standard Ekonomik ve Teknik Dergi 42 (502), 53-59, 2003	31*	2003
Emotions and Emotional Abilities in Service Failures and Recovery E Koc, G Aydın, A Akdeniz Ar, H Boz Service Failures and Recovery in Tourism and Hospitality 4, 42-55, 2017	28*	2017
Distal and proximal predictors of food personality: An exploratory study on food neophilia A TUNCDOGAN, A Akdeniz AR Personality Individual Differences 129, 171-174, 2018	27	2018
Distal and Proximal Predictors of Food Personality: An Exploratory Study on Food Neophilia A Tuncdogan, A Akdeniz AR British Academy of Management, 1-8, 2017	27	2017
Tekstil İşletmelerinin Yeşil Pazarlamayı Uygulama Nedenlerinin Yeşil Pazarlama Uygulamaları Üzerindeki Etkisi A Akdeniz AR, T Tokol Ekonomi Sosyoloji ve Politika Dergisi 6 (1), 7-29, 2010	21*	2010
Markalaşmada Kalite Yönetiminin Yeri ve Önemi A Çabuk, AA Ar Toplam Marka Yönetimi, 2006	21	2006
Country of production biases on consumer perceptions of global brands: Evidence from an emerging market A Akdeniz AR, A KARA Journal of Global Marketing 25 (3), 161-179, 2012	20	2012
Value Creation through Women’s Entrepreneurship S Sheikh, S Yousafzai, F Sist, A Akdeniz AR, S Saeed Women Entrepreneurs and the Myth of ‘Underperformance’ A New Look at Women’s …, 2018	17	2018
Markaya Kişilik Kazandıran Marka İsmi Yaratma Stratejisi. A Akdeniz AR Pazarlama Dünyası 17 (5), 16-22, 2003	17*	2003

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