| A critical review of digital capability frameworks: a consumer perspective Y Malchenko, M Gogua, K Golovacheva, M Smirnova, O Alkanova Digital policy, regulation and governance 22 (4), 269-288, 2020 | 25 | 2020 |
| Revisiting personalization through customer experience journey MM Gogua, MM Smirnova St Petersburg State University, 2020 | 4 | 2020 |
| Treating customers as individuals in online retail KS Golovacheva, MM Gogua, MM Smirnova, ON Alkanova St Petersburg State University, 2022 | 1 | 2022 |
| How has the COVID-19 Pandemic Transformed the E-Commerce Market on the Firm Level: Qualitative Insights from the Russian Market M Gogua, V Rebiazina, M Smirnova International Conference on Digital Transformation and Global Society, 477-490, 2021 | | 2021 |
| Costs and Benefits of Personalised Marketing Communication in Online Retail: the Comparison of Customer and Business Perspectives MM Gogua | | 2021 |
| Personalization in Marketing: Potential Strengths and Weaknesses in the New Realities M Gogua ANNUAL GSOM EMERGING MARKETS CONFERENCE 2020, 242-244, 2020 | | 2020 |
| Consumer Learning in the Context of Mobile Commerce M Gogua ANNUAL GSOM EMERGING MARKETS CONFERENCE 2019, 262-265, 2019 | | 2019 |
