William Hedgcock
Title
Cited by
Cited by
Year
Trade-off aversion as an explanation for the attraction effect: A functional magnetic resonance imaging study
W Hedgcock, AR Rao
Journal of Marketing Research 46 (1), 1-13, 2009
1962009
Reducing self-control depletion effects through enhanced sensitivity to implementation: Evidence from fMRI and behavioral studies
WM Hedgcock, KD Vohs, AR Rao
Journal of Consumer Psychology, 2012
1032012
Could Ralph Nader's entrance and exit have helped Al Gore? The impact of decoy dynamics on consumer choice
W Hedgcock, AR Rao, H Chen
Journal of Marketing Research 46 (3), 330-343, 2009
942009
Commentaries and Rejoinder to “Trade-Off Aversion as an Explanation for the Attraction Effect: A Functional Magnetic Resonance Imaging Study”
SA Huettel, JW Payne, C Yoon, R Gonzalez, JR Bettman, W Hedgcock, ...
Journal of Marketing Research 46 (1), 14-24, 2009
75*2009
Age-related differences in discounting future gains and losses.
K Halfmann, W Hedgcock, NL Denburg
Journal of Neuroscience, Psychology, and Economics 6 (1), 42, 2013
462013
Between a Rock and a Hard Place: The Failure of the Attraction Effect Among Unattractive Alternatives
SA Malkoc, W Hedgcock, S Hoeffler
Journal of Consumer Psychology, 2013
422013
Clicking Their Way to Success: Using Student Response Systems as a Tool for Feedback
WM Hedgcock, RM Rouwenhorst
Journal for Advancement of Marketing Education 22 (2), 16-25, 2014
222014
Individual differences in the neural signature of subjective value among older adults
K Halfmann, W Hedgcock, J Kable, NL Denburg
Social Cognitive and Affective Neuroscience 11 (7), 1111-1120, 2016
192016
Building strong brand: Three models for developing and implementing brand plans
KL Keller, W Hedgcock
University of Minnesota, 2006
172006
Functional Neuroimaging of the Iowa Gambling Task in Older Adults
K Halfmann, W Hedgcock, A Bechara, N Denburg
Neuropsychology, 2014
142014
A magnetoencephalography study of choice bias
WM Hedgcock, DA Crowe, AC Leuthold, AP Georgopoulos
Experimental brain research 202 (1), 121-127, 2010
142010
Thinking concretely or abstractly: The influence of fit between goal progress and goal construal on subsequent self-regulation
J Park, WM Hedgcock
Journal of Consumer Psychology 26 (3), 395-409, 2016
132016
Behavioral and neuroscience methods for studying neuroeconomic processes: What we can learn from framing effects.
IP Levin, T McElroy, GJ Gaeth, W Hedgcock, NL Denburg
American Psychological Association, 2014
112014
Age-associated executive dysfunction, the prefrontal cortex, and complex decision making
NL Denburg, WM Hedgcock
Aging and Decision Making, 79-101, 2015
102015
Choosing to choose: The effects of decoys and prior choice on deferral
WM Hedgcock, RS Rao, H Chen
Management Science 62 (10), 2952-2976, 2016
92016
Relative effects of forward and backward planning on goal pursuit
J Park, FC Lu, WM Hedgcock
Psychological science 28 (11), 1620-1630, 2017
72017
Studying Decision Processes Through Behavioral and Neuroscience Analyses of Framing Effects
I Levin, T McElroy, G Gaeth, W Hedgcock, N Denburg, D Tranel
Neuroeconomics, Judgment, and Decision Making, 131-156, 2014
52014
University of Iowa
W Hedgcock
USA, 0
5
The role of the ventromedial prefrontal cortex in purchase intent among older adults
BP Koestner, W Hedgcock, K Halfmann, NL Denburg
Frontiers in aging neuroscience 8, 189, 2016
42016
Valence Asymmetries in Preference: The Case of Attraction Effect
S Hoeffler, SA Malkoc, W Hedgcock
ADVANCES IN CONSUMER RESEARCH 35, 122-124, 2010
4*2010
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