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William L. Wilkie
William L. Wilkie
Nathe Professor of Marketing, University of Notre Dame
Verified email at nd.edu - Homepage
Title
Cited by
Cited by
Year
Issues in marketing's use of multi-attribute attitude models
WL Wilkie, EA Pessemier
Journal of Marketing research 10 (4), 428-441, 1973
13711973
Scholarly research in marketing: Exploring the “4 eras” of thought development
WL Wilkie, ES Moore
Journal of public policy & Marketing 22 (2), 116-146, 2003
9082003
Buyer uncertainty and information search
JE Urbany, PR Dickson, WL Wilkie
Journal of consumer research 16 (2), 208-215, 1989
8321989
Passing the torch: Intergenerational influences as a source of brand equity
ES Moore, WL Wilkie, RJ Lutz
Journal of Marketing 66 (2), 17-37, 2002
6132002
Marketing's contributions to society
WL Wilkie, ES Moore
Journal of marketing 63 (4_suppl1), 198-218, 1999
5621999
Fear: The potential of an appeal neglected by marketing
ML Ray, WL Wilkie
Journal of Marketing 34 (1), 54-62, 1970
3831970
Comparison advertising: Problems and potential
WL Wilkie, PW Farris
Journal of Marketing 39 (4), 7-15, 1975
3591975
A comparative analysis of attitudinal predictions of brand preference
FM Bass, WL Wilkie
Journal of Marketing Research 10 (3), 262-269, 1973
2951973
The American Marketing Association's new definition of marketing: Perspective and commentary on the 2007 revision
GT Gundlach, WL Wilkie
Journal of Public Policy & Marketing 28 (2), 259-264, 2009
2872009
Analysis of effects of information load
WL Wilkie
Journal of Marketing Research 11 (4), 462-466, 1974
2621974
Marketing renaissance: Opportunities and imperatives for improving marketing thought, practice, and infrastructure
SW Brown, FE Webster, JBEM Steenkamp, WL Wilkie, JN Sheth, ...
Journal of Marketing 69 (4), 1-25, 2005
2062005
Shopping for appliances: Consumers' strategies and patterns of information search
WL Wilkie, PR Dickson
(No Title), 1985
2011985
Expanding our understanding of marketing in society
WL Wilkie, ES Moore
Journal of the Academy of Marketing Science 40, 53-73, 2012
1882012
Macromarketing as a pillar of marketing thought
WL Wilkie, ES Moore
Journal of Macromarketing 26 (2), 224-232, 2006
1602006
Consumer Behavior
WL Wilkie
John Wiley & Sons, 1990
160*1990
All in the family? Parental roles in the epidemic of childhood obesity
ES Moore, WL Wilkie, DM Desrochers
Journal of Consumer Research 43 (5), 824-859, 2017
1532017
The Role of Marketing Research in Public Policy Decision Making: How Con Marketing Research aid the Public Policy Maker?
WL Wilkie, DM Gardner
Journal of Marketing 38 (1), 38-47, 1974
1511974
What does the definition of marketing tell us about ourselves?
WL Wilkie, ES Moore
Journal of Public Policy & Marketing 26 (2), 269-276, 2007
1282007
Public policy and consumer information: Impact of the new energy labels
DL McNeill, WL Wilkie
Journal of Consumer Research 6 (1), 1-11, 1979
1181979
Marketing's “Scarlet Letter”: The theory and practice of corrective advertising
WL Wilkie, DL McNeill, MB Mazis
Journal of Marketing 48 (2), 11-31, 1984
1091984
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