| İnternet ticareti: yeni ekososyal sistem ve ticaret noktaları ME Civelek, EG Sözer Beta Basım Yayım Dağıtım AŞ, 2003 | 71 | 2003 |
| Postmodern Pazarlama-Marka Çağında Liderlik için PIM Modeli EG Sözer Beta Basım Yayım Dağıtım A.Ş., 2009 | 57* | 2009 |
| The determinants of intention to shop online and effects of brand equity on e-store patronage M Çemberci, ME Civelek, E Sözer Journal of Global Strategic Management, 2013 | 21 | 2013 |
| İnternet Ticareti ME Civelek, EG Sözer, G Edin Beta Yayınevi, 2003 | 20 | 2003 |
| The effect of dynamic pricing on holiday purchase intentions: moderated mediation role of perceived risk EG SÖZER Advances in Hospitality and Tourism Research (AHTR) 7 (1), 57-84, 2019 | 16 | 2019 |
| The effect of message valence on e-WOM spread: a moderated mediation analysis EG Sözer Business and Economics Research Journal 10 (2), 541-555, 2019 | 16 | 2019 |
| Strategic excellence in post-digital ecosystems: A B2C perspective ME Civelek, M Çemberci Edin Güçlü Sözer, Mustafa Emre Civelek, Murat Çemberci, 2018 | 16 | 2018 |
| The effect of perceived benefit on consumer based brand equity in online shopping context EG Sözer, ME Civelek Ege Academic Review 18 (4), 711-725, 2018 | 15 | 2018 |
| The effect of consumer based brand equity on brand reputation E Sözer, ME Civelek, AS Kara International Journal of Eurasia Social Sciences 8 (30), 2017 | 13 | 2017 |
| How does event sponsorship help in leveraging brand equity? EG Sözer, N Vardar Journal of Sponsorship 3 (1), 2009 | 10 | 2009 |
| How does customer experience shape the attitude towards and intention to brand switching EG Sözer, ME Civelek Journal of Business Research-Turk 10 (1), 856-875, 2018 | 9 | 2018 |
| Measuring the effect of sponsorship involvement on customer based brand equity and identifying the determinants of an effective sponsorship: An Empirical Study on Event … EG Sözer Yayımlanmamış Doktora Tezi. İstanbul: Yeditepe University Graduate Institute …, 2008 | 9 | 2008 |
| The effects of green marketing practices on green equity and customer tolerance EG Sozer Journal of Management Marketing and Logistics 7 (3), 102-111, 2020 | 7 | 2020 |
| Determinants and outcomes of mobile App usage intention of Gen Z: A cross category assessment EG Sözer Beykoz Akademi Dergisi 7 (2), 239-265, 2019 | 5 | 2019 |
| Relationship Marketing and Customer Based Brand Tolerance (CBBT): An Integrative Approach EG Sözer SSRG International Journal of Economics and Management Stud-ies (SSRG-IJEMS …, 2020 | 4 | 2020 |
| Customer based brand tolerance (CBBT): scale development and validation EG SÖZER Business & Management Studies: An International Journal 7 (5), 2610-2635, 2019 | 4 | 2019 |
| DETERMINANTS AND OUTCOMES OF AN EFFECTIVE CRM CAMPAIGN: THE MEDIATING ROLE OF SKEPTICISM. EG SÖZER International Journal of Eurasia Social Sciences/Uluslararasi Avrasya Sosyal …, 2019 | 4 | 2019 |
| Electronic Word of Mouth (e-WoM): Is it an Effective Tool for ReVitalizing the Relationship between a Brand and Its Ex-Customers? EG Sözer İşletme Araştırmaları Dergisi 10 (4), 97-114, 2018 | 4 | 2018 |
| What about the Post-Scarcity Period? The latent effects of scarcity promotions EG SÖZER Pazarlama ve Pazarlama Araştırmaları Dergisi 13 (1), 49-74, 2020 | 3 | 2020 |
| The effect of social media mix on brand switching intention: The mediating role of risk perception E SÖZER Yaşar Üniversitesi E-Dergisi 14 (53), 74-86, 2019 | 3 | 2019 |
