| Dynamics of pricing in the video game console market: skimming or penetration? H Liu Journal of marketing research 47 (3), 428-443, 2010 | 190 | 2010 |
| Creation and consumption of mobile word of mouth: how are mobile reviews different? S Ransbotham, NH Lurie, H Liu Marketing Science 38 (5), 773-792, 2019 | 141 | 2019 |
| Complementarities and the demand for home broadband internet services H Liu, PK Chintagunta, T Zhu Marketing Science 29 (4), 701-720, 2010 | 58 | 2010 |
| Price dispersion and loss-leader pricing: Evidence from the online book industry X Li, B Gu, H Liu Management Science 59 (6), 1290-1308, 2013 | 55 | 2013 |
| How do competitive environments moderate CRM value? AZ Liu, H Liu, SX Xu Decision Support Systems 56, 462-473, 2013 | 42 | 2013 |
| An empirical model of drug detailing: Dynamic competition and policy implications Q Liu, S Gupta, S Venkataraman, H Liu Management Science 62 (8), 2321-2340, 2016 | 38 | 2016 |
| Everywhere and at all times: mobility, consumer decision-making, and choice NH Lurie, J Berger, Z Chen, B Li, H Liu, CH Mason, DM Muir, G Packard, ... Customer Needs and Solutions 5, 15-27, 2018 | 30 | 2018 |
| Promotion spillovers: Drug detailing in combination therapy H Liu, Q Liu, PK Chintagunta Marketing Science 36 (3), 382-401, 2017 | 29 | 2017 |
| Consumer Preferences, Cannibalization, and Competition B Li, X Li, H Liu MIS Quarterly 42 (2), 661-678, 2018 | 23 | 2018 |
| Do long-life customers pay more in pay-what-you-want pricing? Evidence from live streaming X Ma, Z Wang, H Liu Journal of business research 142, 998-1009, 2022 | 18 | 2022 |
| Wireless Carriers’ Exclusive Handset Arrangements: An Empirical Look at the iPhone T Zhu, H Liu, PK Chintagunta Available at SSRN 1962799, 2011 | 18 | 2011 |
| The impact of mergers and acquisitions on brand equity: A structural analysis Y Chu, J Chu, H Liu International Journal of Research in Marketing 38 (3), 615-638, 2021 | 14 | 2021 |
| Wireless carriers’ exclusive handset arrangements: An empirical look at the iPhone T Zhu, H Liu, PK Chintagunta Customer Needs and Solutions 2, 177-190, 2015 | 13 | 2015 |
| Managing customer acquisition risk using co-operative databases H Liu, J Pancras, M Houtz Journal of interactive marketing 29 (1), 39-56, 2015 | 13 | 2015 |
| The characteristics and perceived value of mobile word of mouth NH Lurie, S Ransbotham, H Liu Marketing Science Institute Working Paper Series. Report 14, 2014 | 13 | 2014 |
| Does the social value of a brand matter? An empirical investigation of the impact of brand social engagement on firm’s financial performance S Lin, WJ Ross, H Liu Journal of Marketing Management, 1-32, 2015 | 10 | 2015 |
| Pricing under network effects H Liu, PK Chintagunta Handbook of Pricing Research in Marketing, 435-450, 2009 | 10 | 2009 |
| “See your doctor”: the impact of direct-to-consumer advertising on patients with different affliction levels Q Liu, H Liu, M Kalwani Marketing Letters 31, 37-48, 2020 | 9 | 2020 |
| The content and impact of mobile versus desktop reviews H Liu, N Lurie, S Ransbotham, S Botti, A Labroo Advances in consumer research 41, 117, 2013 | 7 | 2013 |
| Demand uncertainty, dynamic learning and exit in competitive markets Q Shen, H Liu Working Paper, University of Pennsylvania, 2014 | 3 | 2014 |
