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Yanlai Chu
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Cited by
Year
Online category pricing at a multichannel grocery retailer
J Cebollada, Y Chu, Z Jiang
Journal of Interactive Marketing 46 (1), 52-69, 2019
352019
The Impact of Mergers and Acquisitions on Brand Equity: A Structural Analysis
Y Chu, J Chu, H Liu
International Journal of Research in Marketing 38 (3), 615-638, 2021
142021
The Unintended Consequences of Tariff Retaliation: Evidence from the Chinese Automobile Market
Y Chu, J Chu
Available at SSRN 3387753, 2019
32019
Gasoline price and fuel economy of new automobiles: Evidence from Chinese cities
J Xu, JS Tan-Soo, Y Chu, XB Zhang
Energy Economics 126, 107032, 2023
12023
Alleles of State Dependence on Digital Platforms: A Dynamic Path to Purchase with Variety Seeking and Inertia
Y Chu, H Liu, Q Liu, X Li
Available at SSRN 4732010, 2024
2024
Comparative Advertising and Marketing Communication: The Case of Drug Detailing
Q Liu, Y Chu, HJ Yoon, H Liu
Available at SSRN 3886132, 2023
2023
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Articles 1–6