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Co-authors
- Carey K MorewedgeBoston UniversityVerified email at bu.edu
- Remi TrudelAssociate Professor of Marketing, Boston UniversityVerified email at bu.edu
- Patrick KaufmannBoston UniversityVerified email at bu.edu
- Theodore J. NoseworthyProfessor of Marketing, Schulich School of BusinessVerified email at schulich.yorku.ca
- Miguel BrendlProfessor of MarketingVerified email at unibas.ch
- Russell BelkYork UniversityVerified email at schulich.yorku.ca