Kaan Varnali
Kaan Varnali
Professor of Marketing
bilgi.edu.tr üzerinde doğrulanmış e-posta adresine sahip - Ana Sayfa
Başlık
Alıntı yapanlar
Alıntı yapanlar
Yıl
Mobile marketing research: The-state-of-the-art
K Varnali, A Toker
International Journal of Information Management 30 (2), 144-151, 2010
4092010
Predictors of attitudinal and behavioral outcomes in mobile advertising: A field experiment
K Varnali, C Yilmaz, A Toker
Electronic Commerce Research and Applications 11 (6), 570-581, 2012
972012
A social influence perspective on expressive political participation in Twitter: the case of# OccupyGezi
K Varnali, V Gorgulu
Information, Communication & Society 18 (1), 1-16, 2015
662015
Self-disclosure on social networking sites
K Varnali, A Toker
Social Behavior and Personality 43 (1), 1-14, 2014
582014
Mobile Marketing: Fundamentals and Strategy
K Varnali, A Toker, C Yilmaz
McGraw-Hill, 2011
572011
How do firms benefit from customer complaints?
C Yilmaz, K Varnali, BT Kasnakoglu
Journal of Business Research 69 (2), 944-955, 2016
522016
Dijital Tutulma
K Varnalı
İstanbul: Mediacat Kitapları. Ekonomi ve Yönetim Araştırmaları Dergisi, 2012
47*2012
SMS advertising: How message relevance is linked to the attitude toward the brand?
K Varnali
Journal of Marketing Communications 20 (5), 339-351, 2014
452014
Dijital Kabilelerin İzinde
K Varnalı
İstanbul. MediaCat Yayınları, 2013
45*2013
Effectiveness of online behavioral targeting: A psychological perspective
AB Ozcelik, K Varnali
Electronic Commerce Research and Applications 33, 100819, 2019
222019
Understanding customer journey from the lenses of complexity theory
K Varnali
The Service Industries Journal 39 (11-12), 820-835, 2019
162019
Personality traits and consumer behavior in the mobile context: A critical review and research agenda
K Varnali
International Journal of E-Services and Mobile Applications (IJESMA) 3 (4), 1-20, 2011
92011
An asymmetric configural model approach for understanding complainer emotions and loyalty
BT Kasnakoglu, C Yilmaz, K Varnali
Journal of Business Research 69 (9), 3659-3672, 2016
82016
The Match-Up Hypothesis Revisited: A Social Psychological Perspective
E Levi, K Varnali, NB Tosun
International Journal of Communication 11, 23, 2017
72017
A Future of “Happiness”: Can Markets Be Co-evolved?
Y Aslanbay, K Varnali
Society 51 (6), 665-669, 2014
72014
The Impact of the Internet on Marketing Strategy: Revisiting Early Predictions
K Varnali
International Journal of E-Business Research (IJEBR) 6 (4), 38-51, 2010
72010
Online behavioral advertising: An integrative review
K Varnali
Journal of Marketing Communications, 1-22, 2019
62019
Müşteri deneyimi: Tasarım, yönetim, dönüşüm
K Varnalı
MediaCat, 2017
52017
Value-based analysis of mobile tagging
O Aygoren, K Varnali
International Journal of E-Business Research (IJEBR) 7 (1), 93-104, 2011
52011
The Effects of Teaching Style and Internet Self-Efficacy on Instructors’ Attitudes toward Online Education in Higher Education
G Sanje, K Varnali
American International Journal of Contemporary Research 4 (7), 35-43, 2014
22014
Sistem, işlemi şu anda gerçekleştiremiyor. Daha sonra yeniden deneyin.
Makaleler 1–20