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Kaan Varnali
Kaan Varnali
Behavioral Scientist, Professor of Marketing
Verified email at kaanvarnali.com - Homepage
Title
Cited by
Cited by
Year
Mobile marketing research: The-state-of-the-art
K Varnali, A Toker
International Journal of Information Management 30 (2), 144-151, 2010
5352010
Predictors of attitudinal and behavioral outcomes in mobile advertising: A field experiment
K Varnali, C Yilmaz, A Toker
Electronic Commerce Research and Applications 11 (6), 570-581, 2012
1622012
Dijital Tutulma
K Varnalı
İstanbul: Mediacat Kitapları. Ekonomi ve Yönetim Araştırmaları Dergisi, 2012
134*2012
How do firms benefit from customer complaints?
C Yilmaz, K Varnali, BT Kasnakoglu
Journal of Business Research 69 (2), 944-955, 2016
1252016
A social influence perspective on expressive political participation in Twitter: the case of# OccupyGezi
K Varnali, S Gorgulu
Information, Communication & Society 18 (1), 1-16, 2015
1212015
Self-disclosure on social networking sites
K Varnali, A Toker
Social Behavior and Personality 43 (1), 1-14, 2014
1192014
Dijital Kabilelerin İzinde
K Varnalı
İstanbul. MediaCat Yayınları, 2013
119*2013
Online behavioral advertising: An integrative review
K Varnali
Journal of Marketing Communications 27 (1), 93-114, 2021
1122021
Understanding customer journey from the lenses of complexity theory
K Varnali
The Service Industries Journal 39 (11-12), 820-835, 2019
902019
Effectiveness of online behavioral targeting: A psychological perspective
AB Ozcelik, K Varnali
Electronic Commerce Research and Applications 33, 100819, 2019
852019
SMS advertising: How message relevance is linked to the attitude toward the brand?
K Varnali
Journal of Marketing Communications 20 (5), 339-351, 2014
822014
Mobile Marketing: Fundamentals and Strategy
K Varnali, A Toker, C Yilmaz
McGraw-Hill, 2011
722011
Müşteri deneyimi: Tasarım, yönetim, dönüşüm
K Varnalı
MediaCat, 2017
35*2017
The Match-Up Hypothesis Revisited: A Social Psychological Perspective
E Levi, K Varnali, NB Tosun
International Journal of Communication 11, 23, 2017
212017
The Impact of the Internet on Marketing Strategy: Revisiting Early Predictions
K Varnali
International Journal of E-Business Research (IJEBR) 6 (4), 38-51, 2010
192010
An asymmetric configural model approach for understanding complainer emotions and loyalty
BT Kasnakoglu, C Yilmaz, K Varnali
Journal of Business Research 69 (9), 3659-3672, 2016
172016
A holistic framework for patient experience: 5P model
AB Ozcelik, K Varnali, S Burnaz
International Journal of Pharmaceutical and Healthcare Marketing 15 (4), 516-533, 2021
122021
Personality traits and consumer behavior in the mobile context: A critical review and research agenda
K Varnali
International Journal of E-Services and Mobile Applications (IJESMA) 3 (4), 1-20, 2011
92011
A Future of “Happiness”: Can Markets Be Co-evolved?
Y Aslanbay, K Varnali
Society 51 (6), 665-669, 2014
82014
The Effects of Teaching Style and Internet Self-Efficacy on Instructors’ Attitudes toward Online Education in Higher Education
G Sanje, K Varnali
American International Journal of Contemporary Research 4 (7), 35-43, 2014
82014
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