Taşkın Dirsehan

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İpek KazancogluProfessor, Business Administration, Ege UniversityVerified email at ege.edu.tr
İrem Eren ErdoğmuşMarmara UniversitesiVerified email at marmara.edu.tr
muge yalcinMarmara üniversitesiVerified email at marmara.edu.tr
Ayşen CoşkunAkdeniz UniversityVerified email at akdeniz.edu.tr
Liesbet van ZoonenErasmus University RotterdamVerified email at essb.eur.nl
Jörg HenselerProfessor, University of Twente, Enschede, NL; and NOVA IMS, Universidade Nova de Lisboa, PTVerified email at utwente.nl
Meltem Çelik DirsehanMarmara University / Dumlupinar UniversityVerified email at marmara.edu.tr
Ellen RoemerHochschule Ruhr West / Bradford University School of ManagementVerified email at hs-ruhrwest.de
John CadoganProfessor of Marketing, University of LeicesterVerified email at leicester.ac.uk
Nick LeeWarwick Business SchoolVerified email at wbs.ac.uk
Kemény IldikóVerified email at uni-corvinus.hu
Polat GoktasResearch Scientist, UCD School of Computer Science, University College DublinVerified email at ucd.ie
Emine ÇobanoğluMarmara UniversityVerified email at marmara.edu.tr
Alperen ŞAHİNPhD Student, Marmara UniversityVerified email at marun.edu.tr
Assoc. Prof. Dr. Cansu Tor KadıogluUniversity of TwenteVerified email at utwente.nl
Nazym TulebayevaAl-Farabi Kazakh National UniversityVerified email at kaznu.kz
Ece ÜnalmışYeditepe ÜniversitesiVerified email at yeditepe.edu.tr
Mustafa Mert FilMarmara ÜniversitesiVerified email at marun.edu.tr
Melisa Karakaya ArslanMarmara UniversityVerified email at marmara.edu.tr

Taşkın Dirsehan

Marmara University Faculty of Business Administration

Verified email at marmara.edu.tr - Homepage

Brand Concept Maps User Experience Marketing Research Technology Acceptance Mobile Human-Computer Interaction


Title Sort by citations Sort by year Sort by title	Cited by Cited by	Year
Role of mobile food-ordering applications in developing restaurants’ brand satisfaction and loyalty in the pandemic period T Dirsehan, E Cankat Journal of Retailing and Consumer Services 62, 102608, 2021	143	2021
Examination of trust and sustainability concerns in autonomous vehicle adoption T Dirsehan, C Can Technology in Society 63, 101361, 2020	137	2020
Örneklerle temel deneyimsel pazarlama T Dirsehan İstanbul: İkinci Adam Yayınları, 2010	98*	2010
Measuring brand image using a cognitive approach: Representing brands as a network in the Turkish airline industry T Dirsehan, S Kurtuluş Journal of Air Transport Management 67, 85-93, 2018	94	2018
Analyzing museum visitor experiences and post experience dimensions using SEM T Dirsehan Bogazici Journal 26 (1), 2012	75	2012
Müşteri deneyimi tasarımı ve yönetimi T Dirsehan Hiperlink eğit. ilet. yay. san. tic. ve ltd. sti., 2012	43	2012
Comparison between holistic museum visitors and utilitarian museum visitors T Dirsehan, AM Yalçin International Journal of Marketing Studies 3 (4), 78, 2011	43	2011
Exploring Brand Experience Dimensions for Cities and Investigating Their Effects on Loyalty to a City. Đ Kazançoğlu, T Dirsehan Business & Economics Research Journal 5 (1), 2014	35	2014
Fırsat Sitelerine Yönelik E-Sadakati Belirleyen Boyutların İncelenmesi S ÖZTÜRK, A COŞKUN, T DİRSEHAN	31	2012
Smart city technologies from the perspective of technology acceptance T Dirsehan, L van Zoonen IET Smart Cities 4 (3), 197-210, 2022	29	2022
Profiling online consumers according to their experiences with a special focus on social dimension T Dirsehan, M Çelik Procedia-Social and Behavioral Sciences 24, 401-412, 2011	29	2011
Exploring local vs global brand associations in an emerging market using BCM technique İ Eren-Erdoğmuş, T Dirsehan Qualitative Market Research: An International Journal 20 (3), 266-288, 2017	27	2017
Sosyal İnovasyon ile Sakin Şehirlerarasındaki İlişkinin Sosyal Girişim(ci)ler Açısından İncelenmesi: Seferihisar Örneği İ Kazançoğlu, T Dirsehan Ege Stratejik Araştırmalar Dergisi 7, 135-161, 2016	24*	2016
An application of text mining to capture and analyze eWOM: A pilot study on tourism sector T Dirsehan Capturing, analyzing, and managing word-of-mouth in the digital marketplace …, 2016	20	2016
Veri madenciliği ile pazarlama etkileşimi MS Köktürk, T Dirsehan Nobel, 2012	16*	2012
“Romantic Movement in Marketing”: The Effects of Customer Experiences on Post Experience Dimensions from the Museum Perspective more T Dirsehan Marmara University Institute of Social Sciences, 2011	14	2011
Managing Customer Experiences in an Omnichannel World: Melody of Online and Offline Environments in the Customer Journey T Dirsehan Emerald Publishing Limited, 2020	12	2020
Gaining competitive advantage in tourism marketing: a text mining approach to hotel visitors’ comments in Durres T Dirsehan	11	2015
Exploring the Customer Experiences in Bosphorus Zoo T Dirsehan International Journal of Economics and Management Engineering 4 (6), 1294-1299, 2010	11	2010
Building Innovative Competitive Advantage in the Minds of Customers T Dirsehan Adoption of Innovation: Balancing Internal and External Stakeholders in the …, 2015	9	2015

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