Örneklerle temel deneyimsel pazarlama T Dirsehan İstanbul: İkinci Adam Yayınları, 2010 | 42* | 2010 |
Comparison between holistic museum visitors and utilitarian museum visitors T Dirsehan, AM Yalçin International Journal of Marketing Studies 3 (4), 78, 2011 | 31 | 2011 |
Measuring brand image using a cognitive approach: Representing brands as a network in the Turkish airline industry T Dirsehan, S Kurtuluş Journal of Air Transport Management 67, 85-93, 2018 | 30 | 2018 |
Analyzing Museum Visitor Experiences and Post Experience Dimensions Using SEM. T Dirsehan Bogazici Journal: Review of Social, Economic & Administrative Studies 26 (1), 2012 | 30 | 2012 |
Exploring Brand Experience Dimensions for Cities and Investigating Their Effects on Loyalty to a City. Đ Kazançoğlu, T Dirsehan Business & Economics Research Journal 5 (1), 2014 | 25 | 2014 |
Profiling online consumers according to their experiences with a special focus on social dimension T Dirsehan, M Çelik Procedia-Social and Behavioral Sciences 24, 401-412, 2011 | 19 | 2011 |
Exploring local vs global brand associations in an emerging market using BCM technique İ Eren-Erdoğmuş, T Dirsehan Qualitative Market Research: An International Journal, 2017 | 16 | 2017 |
An application of text mining to capture and analyze eWOM: a pilot study on tourism sector T Dirsehan Capturing, analyzing, and managing word-of-mouth in the digital marketplace …, 2016 | 16 | 2016 |
SOSYAL İNOVASYON İLE SAKİN ŞEHİRLERARASINDAKİ İLİŞKİNİN SOSYAL GİRİŞİM (Cİ) LER AÇISINDAN İNCELENMESİ: SEFERİHİSAR ÖRNEĞİ İ Kazançoğlu EGE STRATEJİK ARAŞTIRMALAR DERGİSİ 7, 135-161, 2016 | 12 | 2016 |
Müşteri deneyimi tasarımı ve yönetimi T Dirsehan Hiperlink eğit. ilet. yay. san. tic. ve ltd. sti., 2012 | 12 | 2012 |
Fırsat Sitelerine Yönelik E-Sadakati Belirleyen Boyutların İncelenmesi S ÖZTÜRK, A COŞKUN, T DİRSEHAN | 10 | 2012 |
Exploring the Customer Experiences in Bosphorus Zoo T Dirsehan International Journal of Economics and Management Engineering 4 (6), 1294-1299, 2010 | 10 | 2010 |
Veri madenciliği ile pazarlama etkileşimi MS Köktürk, T Dirsehan Nobel, 2012 | 8* | 2012 |
“Romantic Movement in Marketing”: The Effects of Customer Experiences on Post Experience Dimensions from the Museum Perspective more T Dirsehan Marmara University Institute of Social Sciences, 2011 | 8 | 2011 |
Examination of trust and sustainability concerns in autonomous vehicle adoption T Dirsehan, C Can Technology in Society 63, 101361, 2020 | 4 | 2020 |
Gaining competitive advantage in tourism marketing: a text mining approach to hotel visitors’ comments in Durres T Dirsehan | 4 | 2015 |
Mapping smart mobility technologies at Istanbul New Airport using the customer journey T Dirsehan Smart urban development, 109-119, 2019 | 3 | 2019 |
Text Mining in the Hospitality Sector To Extend the Motivation Theory T Dirsehan Conference: International Marketing Trends Conference, January, 1-13, 2016 | 3 | 2016 |
Marka Kavram Haritaları T Dirsehan | 3 | 2015 |
Building Innovative Competitive Advantage in the Minds of Customers T Dirsehan Adoption of Innovation, 75-93, 2015 | 3 | 2015 |