Bruce Clark
Bruce Clark
Associate Professor, Marketing, Northeastern University
Verified email at neu.edu
Title
Cited by
Cited by
Year
Marketing performance measures: History and interrelationships
BH Clark
Journal of marketing management 15 (8), 711-732, 1999
4931999
Marketing productivity, marketing audits, and systems for marketing performance assessment: integrating multiple perspectives
NA Morgan, BH Clark, R Gooner
Journal of Business Research 55 (5), 363-375, 2002
4292002
Marketing performance assessment
TV Bonoma, BH Clark
Harvard Business Review Press, 1988
3941988
Managerial identification of competitors
BH Clark, DB Montgomery
Journal of Marketing 63 (3), 67-83, 1999
2881999
Dashboards as a service: why, what, how, and what research is needed?
K Pauwels, T Ambler, BH Clark, P LaPointe, D Reibstein, B Skiera, ...
Journal of service research 12 (2), 175-189, 2009
2462009
Deterrence, reputations, and competitive cognition
BH Clark, DB Montgomery
Management Science 44 (1), 62-82, 1998
2361998
Managerial perceptions of marketing performance: efficiency, adaptability, effectiveness and satisfaction
BH Clark
Journal of Strategic Marketing 8 (1), 3-25, 2000
1962000
An information processing model of marketing performance measurement
BH Clark, AV Abela, T Ambler
Journal of Marketing Theory and Practice 14 (3), 191-208, 2006
1302006
Marketing performance measurement: evolution of research and practice
BH Clark, T Ambler
International journal of business performance management 3 (2-4), 231-244, 2001
812001
A summary of thinking on measuring the value of marketing
BH Clark
Journal of Targeting, Measurement and Analysis for Marketing 9 (4), 357-369, 2001
742001
Perceiving competitive reactions: The value of accuracy (and paranoia)
BH Clark, DB Montgomery
Marketing Letters 7 (2), 115-129, 1996
731996
Organizational motivation, opportunity and ability to measure marketing performance
BH Clark, AV Abela, T Ambler
Journal of Strategic Marketing 13 (4), 241-259, 2005
682005
Welcome to my parlor...
BH Clark
Marketing Management 5 (4), 10, 1997
671997
2 Measuring performance: The marketing
B Clark
Business performance measurement: theory and practice, 22, 2002
652002
Behind the wheel
BH Clark, AV Abela, T Ambler
Marketing Management 15 (3), 18, 2006
602006
Customer relationship management processes: How faithful are business-to-business firms to customer profitability?
DS Johnson, BH Clark, G Barczak
Industrial Marketing Management 41 (7), 1094-1105, 2012
532012
The evolution of dominant market shares: The role of network effects
BH Clark, S Chatterjee
Journal of Marketing Theory and Practice 7 (2), 83-96, 1999
391999
Competitive reputations, multimarket competition and entry deterrence
BH Clark, DB Montgomery
Journal of Strategic Marketing 6 (2), 81-96, 1998
361998
Measuring marketing performance: research, practice and challenges
B Clark
Business performance measurement, 36, 2007
212007
Dashboards and Marketing: why, what, how and what research is needed?
K Pauwels, T Ambler, B Clark, P LaPointe, D Reibstein, B Skiera, ...
Cambridge, MA: MSI Report, 2008
192008
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