Follow
Yu Yu
Yu Yu
BNY Mellon
Verified email at cornell.edu - Homepage
Title
Cited by
Cited by
Year
Choosing the Right Target: Relative Preferences for Resource Similarity and Complementarity in Acquisition Choice
Y Yu, N Umashankar, V Rao
Strategic Management Journal, 2015
1032015
Anticipated vs. actual synergy in merger partner selection and post-merger innovation
VR Rao, Y Yu, N Umashankar
Marketing Science 35 (6), 934-952, 2016
372016
Pioneering Advantage in Generic Drug Competition
Y Yu, S Gupta
International Journal of Pharmaceutical and Healthcare Marketing 8 (2), 126 …, 2014
352014
Review of Merger and Acquisition Research in Marketing
Y Yu
Innovative Marketing 9 (1), 27-36, 2013
152013
Relationship Investment and Reciprocity: An Empirical Investigation
Y Yu
Journal of Business and Industrial Marketing 30 (5), 637 - 647, 2014
122014
The effect of Affordable Care Act on the competition in the post-patent ethical drug market
Y Yu, Y Zhao
International Journal of Pharmaceutical and Healthcare Marketing, 2014
22014
The system can't perform the operation now. Try again later.
Articles 1–6