| Freemium as an optimal strategy for market dominant firms Z Shi, K Zhang, K Srinivasan Marketing Science 38 (1), 150-169, 2019 | 82 | 2019 |
| The effect of voice AI on consumer purchase and search behavior C Sun, ZJ Shi, X Liu, A Ghose, X Li, F Xiong NYU Stern School of Business, 2019 | 49 | 2019 |
| Can market power be controlled by regulation of core prices alone? An empirical analysis of airport demand and car rental price AI Czerny, Z Shi, A Zhang Transportation research part A: policy and practice 91, 260-272, 2016 | 38 | 2016 |
| Design of platform reputation systems: Optimal information disclosure Z Shi, K Srinivasan, K Zhang Marketing Science 42 (3), 500-520, 2023 | 23 | 2023 |
| Hype news diffusion and risk of misinformation: The Oz effect in health care Z Shi, X Liu, K Srinivasan Journal of Marketing Research 59 (2), 327-352, 2022 | 15 | 2022 |
| How Do Fast-Fashion Copycats Affect the Popularity of Premium Brands? Evidence from Social Media Z Shi, X Liu, D Lee, K Srinivasan Journal of Marketing Research 60 (6), 1027-1051, 2023 | 1 | 2023 |
| Mergers and Product Repositioning: Theory and Empirical Evidence SH Cho, ZJ Shi, X Wang, Y Zeng Xin and Zeng, Yushu, Mergers and Product Repositioning: Theory and Empirical …, 2022 | | 2022 |
| Essays on Technology-Driven Marketing Z Shi Carnegie Mellon University, 2019 | | 2019 |
| Why Market Power Cannot be Controlled by Regulation of Core Prices Alone AI Czerny, Z Shi, A Zhang | | |
