Ceyda Mumcu
Title
Cited by
Cited by
Year
Sport Analytics: A data-driven approach to sport business and management
G Fried, C Mumcu
Routledge, 2017
352017
Examination of women’s sports fans’ attitudes and consumption intentions
C Mumcu, N Lough, JC Barnes
Journal of Applied Sport Management 8 (4), 25-47, 2016
192016
Are Fans Proud of the WNBA's' Pride'Campaign?
C Mumcu, N Lough
Sport Marketing Quarterly 26 (1), 42-54, 2017
182017
Analytics in sport marketing
C Mumcu
Sport Analytics: A data-driven approach to sport business and management, 91-114, 2017
62017
Buffer zone: Policies, procedures, and reality
C Mumcu, G Fried, D Liu
J. Legal Aspects Sport 29, 86, 2019
42019
Development of the attitude towards women’s sports scale (ATWS)
C Mumcu, S Marley
International Journal of Sport Management 18 (2), 183-209, 2017
42017
Evaluation of Attitudes toward Women's Collegiate Athletics Ceyda Mumcu University of New Haven.
C Mumcu, GP Greenhalgh
Journal of Sport Behavior 40 (3), 309-330, 2017
22017
An introduction to analytics and data
C Mumcu
Sport Analytics, 17-32, 2017
22017
Sport analytics
G Fried, C Mumcu
a data driven approach to sport business and management, 2017, 2016
22016
Marketing Women’s Sport: A European v. North American Perspective
N Lough, C Mumcu
Handbook of Sport Marketing, 355, 2016
2*2016
Business analytics in women’s professional sport
C Mumcu
Routledge Handbook of the business of women's sport, 239-251, 2019
12019
Use of decision tree model in sport management.
C Mumcu, K Mahoney
Case Studies in Sport Management 7 (1), 1-3, 2018
12018
Analytics in digital marketing
C Mumcu
Sport Analytics: A data-driven approach to sport business and management …, 2017
12017
Commodification and Commercialization
N Lough, C Mumcu
Berkshire Encyclopedia of World Sport, 297–300, 2013
12013
Evaluating Attitudes toward Women's Sports: A scale development and validation study
C Mumcu
12013
Investigation of consumer-based brand associations of Turkish soccer teams
C Mumcu
12008
When virtual spaces meet the limitations of traditional sport: gender stereotyping in NBA2K
L Darvin, C Mumcu, A Pegoraro
Computers in Human Behavior, 106844, 2021
2021
Does Olympic Games Announcement Affect Stock Markets? A Bayesian Causal Impact Study
C Mumcu, E Cakan
NASSM, http://nassm.org/files/conf_abstracts/20, 2019
2019
A North American perspective on international sports
C Mumcu, S Trendafilova, L Thibault
Contemporary Sport Management, 396-417, 2018
2018
Can professional sport leagues successfully market to LGBT fans?
C Mumcu, N Lough
https://www.nassm.org/files/conf_abstracts/2017-074.pdf, 2017
2017
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Articles 1–20