| Avoidance of advertising in social networking sites: The teenage perspective L Kelly, G Kerr, J Drennan Journal of interactive advertising 10 (2), 16-27, 2010 | 973 | 2010 |
| Examining the role of consumer hope in explaining the impact of perceived brand value on customer–brand relationship outcomes in an online retailing environment SM Fazal-e-Hasan, H Ahmadi, G Mortimer, M Grimmer, L Kelly Journal of Retailing and Consumer Services 41, 101-111, 2018 | 91 | 2018 |
| IMC education and digital disruption G Kerr, L Kelly European Journal of Marketing 51 (3), 406-420, 2017 | 78 | 2017 |
| Tracking brand positioning for an emerging destination: 2003 to 2015 S Pike, J Gentle, L Kelly, A Beatson Tourism and Hospitality Research 18 (3), 286-296, 2018 | 56 | 2018 |
| Triggers of engagement and avoidance: Applying approach-avoid theory L Kelly, G Kerr, J Drennan Journal of marketing communications 26 (5), 488-508, 2020 | 36 | 2020 |
| The role of brand innovativeness and customer hope in developing online repurchase intentions SM Fazal-e-Hasan, H Ahmadi, L Kelly, IN Lings Journal of Brand Management 26, 85-98, 2019 | 34 | 2019 |
| Privacy concerns on social networking sites: a longitudinal study L Kelly, G Kerr, J Drennan Journal of Marketing Management 33 (17-18), 1465-1489, 2017 | 34 | 2017 |
| Travel insurance: the attributes, consequences, and values of using travel insurance as a risk-reduction strategy G Kerr, L Kelly Journal of Travel & Tourism Marketing 36 (2), 191-203, 2019 | 31 | 2019 |
| Feel, think, avoid: Testing a new model of advertising avoidance L Kelly, G Kerr, J Drennan, SM Fazal-E-Hasan Journal of Marketing Communications 27 (4), 343-364, 2021 | 24 | 2021 |
| Teenagers' perceptions of advertising in the online social networking environment: an exploratory study L Kelly Queensland University of Technology, 2008 | 19 | 2008 |
| Sports sponsorship as an IMC tool: An Australian sponsor's perspective. L Kelly, C Whiteman Journal of sponsorship 4 (1), 2010 | 17 | 2010 |
| An exploration of advertising engagement, advertising avoidance and privacy concerns on social networking sites LMV Kelly Queensland University of Technology, 2014 | 16 | 2014 |
| 'Try hard': Attitudes to advertising in online social networks L Kelly, G Kerr, J Drennan Proceedings from the Australia and New Zealand Marketing Academy Conference …, 2009 | 15 | 2009 |
| i Drennan, J.(2010). Avoidance of Advertising in Social Networking Sites L Kelly, G Kerr Journal of Interactive Advertising 10 (2), 16-27, 0 | 11 | |
| Online repurchasing: The role of information disclosure, hope, and goal attainment SM Fazal‐E‐Hasan, H Ahmadi, G Mortimer, I Lings, L Kelly, H Kim Journal of Consumer Affairs 54 (1), 198-226, 2020 | 10 | 2020 |
| Advertising avoidance in the online social networking environment L Kelly, G Kerr, J Drennan Proceedings of Australia and New Zealand Marketing Academy Conference 2008 …, 2008 | 7 | 2008 |
| ADVERTISING AVOIDANCE ON SOCIAL NETWORKINGS SITES: A LONGITUDINAL STUDY L Kelly, G Kerr, J Drennan American Academy of Advertising. Conference. Proceedings (Online), 68, 2013 | 6 | 2013 |
| Ad agency leadership in the US, UK, and Australia: a mixed-method analysis of effective attributes and styles P Patwardhan, G Kerr, H Patwardhan, L Kelly, S Habib, K Mortimer, ... Journal of advertising 51 (2), 223-239, 2022 | 5 | 2022 |
| Between an ad block and a hard place: Advertising avoidance and the digital world L Kelly, G Kerr, J Drennan Digital Advertising, 243-255, 2017 | 1 | 2017 |
| Media strategy L Kelly Advertising: An integrated marketing communication perspective (4th edition …, 2020 | | 2020 |
