| Your ethnic model speaks to the culturally connected: Differential effects of model ethnicity in advertisements and the role of cultural self‐construal O Hesapci, E Merdin, S Gorgulu Journal of Consumer Behaviour 15 (2), 175-185, 2016 | 30 | 2016 |
| Self – Marketing for Graduates and Professionals as a Strategic Career Management Tool E Merdin The Business Review, Cambridge 19 (1), 104-109, 2011 | 22 | 2011 |
| Humanoid service robots: The future of healthcare? S Ozturkcan, E Merdin-Uygur Journal of Information Technology Teaching Cases 12 (2), 163-169, 2022 | 20 | 2022 |
| How does self-concept clarity influence happiness in social settings? The role of strangers versus friends E Merdin-Uygur, G Sarial-Abi, Z Gurhan-Canli, O Hesapci Self and Identity 18 (4), 443-467, 2019 | 13 | 2019 |
| Consumers and service robots: Power relationships amid COVID-19 pandemic E Merdin-Uygur, S Ozturkcan Journal of Retailing and Consumer Services 70, 103174, 2023 | 12 | 2023 |
| Responses to replica (vs. genuine) touristic experiences G Sarial-Abi, E Merdin-Uygur, Z Gürhan-Canli Annals of Tourism Research 83, 102927, 2020 | 11 | 2020 |
| Alone but together, autonomous but related: S elf‐construal effects on happiness in social experiences E Merdin‐Uygur, O Hesapci Journal of Consumer Behaviour 17 (3), 313-325, 2018 | 11 | 2018 |
| What is True (Brand) Love? The Love Concept in Branding Theory and Research E Merdin Journal of Euromarketing 22 (3), 51-60, 2013 | 5 | 2013 |
| Market – Driven Strategic Green Marketing within the New Sustainability Paradigm E Merdin Cambridge Business & Economics Conference (CBEC), 2011 | 5 | 2011 |
| TÜKETİM VE MUTLULUK İLİŞKİSİNE DAİR BİR ARAŞTIRMA GÜNDEMİ ÇERÇEVESİ E Merdin-Uygur Doğuş Üniversitesi Dergisi 22 (2), 237-252, 2021 | 4 | 2021 |
| Sustainable consumption: An attempt to develop a multidimensional voluntary simplicity lifestyle scale for generation Z E Merdin-Uygur Ethics, social responsibility and sustainability in marketing, 173-191, 2019 | 1 | 2019 |
| Experience Consumption in Turkey E Merdin-Uygur Marketing Management in Turkey, 223-244, 2018 | 1 | 2018 |
| Are You Involved? Are You Focused?: The Regulatory Fit and Involvement Effects on Advertisement Effectiveness E Merdin, M Seraj Advances in Advertising Research (Vol. IV) The Changing Roles of Advertising …, 2013 | 1 | 2013 |
| Advertising Inauthentic Experiences Based on Attitude Functions E Merdin-Uygur, G Sarıal-Abi, Z Gürhan-Canlı Advances in Advertising Research (Vol. XII) Communicating, Designing and …, 2023 | | 2023 |
| CONSUMER IMPULSIVE BUYING TENDENCY SCALE DEVELOPMENT USING MIXED METHODOLOGY E Merdin Uygur Beykoz Akademi Dergisi 6 (2), 125-141, 2018 | | 2018 |
| Consumer – Brand Relationships in Turkey. E Merdin-Uygur, U Kubat, Z Gürhan-Canlı Marketing Management in Turkey, 143-164, 2018 | | 2018 |
| Considerations and Confusions about the Regulatory Focus Theory and a Future Agenda for Researchers in Marketing. EM Uygur Bogazici Journal: Review of Social, Economic & Administrative Studies 31 (1), 2017 | | 2017 |
| Evaluations of Iconic versus Genuine Experiences Depend on Attitude Functions E Merdin, GS Abi, KD Vohs, Z Gürhan-Canli NA-Advances in Consumer Research, 610-611, 2014 | | 2014 |
| Looking For a Cultural Border Condition For the Experiential Recommendation E Merdin, Ö Hesapçı ACR North American Advances, 2013 | | 2013 |
Zeynep Gürhan-CanliMigros Professor of Marketing, Koc Universityku.edu.tr üzerinde doğrulanmış e-posta adresine sahip
