| Marketing performance measurement ability and firm performance D O'sullivan, AV Abela Journal of marketing 71 (2), 79-93, 2007 | 758 | 2007 |
| Marketing with integrity: ethics and the service-dominant logic for marketing AV Abela, PE Murphy Journal of the Academy of Marketing Science 36, 39-53, 2008 | 352 | 2008 |
| Marketing performance measurement and firm performance: Evidence from the European high‐technology sector D O'Sullivan, AV Abela, M Hutchinson European Journal of Marketing 43 (5/6), 843-862, 2009 | 214 | 2009 |
| An information processing model of marketing performance measurement BH Clark, AV Abela, T Ambler Journal of Marketing Theory and Practice 14 (3), 191-208, 2006 | 196 | 2006 |
| Advanced presentations by design: Creating communication that drives action A Abela John Wiley & Sons, 2008 | 145 | 2008 |
| Marketing and consumerism: A response to O'Shaughnessy and O'Shaughnessy AV Abela European journal of Marketing 40 (1/2), 5-16, 2006 | 133 | 2006 |
| Organizational motivation, opportunity and ability to measure marketing performance BH Clark, AV Abela, T Ambler Journal of Strategic Marketing 13 (4), 241-259, 2005 | 95 | 2005 |
| Profit and more: Catholic social teaching and the purpose of the firm AV Abela Journal of Business Ethics 31, 107-116, 2001 | 91 | 2001 |
| Behind the wheel BH Clark, AV Abela, T Ambler Marketing Management 15 (3), 18, 2006 | 76 | 2006 |
| Appealing to the imagination: Effective and ethical marketing of religion AV Abela Journal of Business Research 67 (2), 50-58, 2014 | 48 | 2014 |
| Additive versus inclusive approaches to measuring brand equity: Practical and ethical implications A Abela Journal of Brand Management 10, 342-352, 2003 | 39 | 2003 |
| Value exchange: The secret of building customer relationships on line AV Abela, AM Sacconaghi Jr The McKinsey Quarterly, 216, 1997 | 36 | 1997 |
| Adam Smith and the Separation Thesis. A Abela Business & Society Review (00453609) 106 (3), 2001 | 25 | 2001 |
| The presentation: a story about communicating successfully with very few slides AV Abela CreateSpace, 2010 | 13 | 2010 |
| A catechism for business: Tough ethical questions & insights from Catholic teaching AV Abela, JE Capizzi CUA Press, 2021 | 12 | 2021 |
| Proving marketing success pays off! Marketing performance measurement and its effects on marketing’s stature and firm success D O’Sullivan, AV Abela NIM Marketing Intelligence Review 2 (2), 42-49, 2010 | 12 | 2010 |
| The price of freedom: Consumerism and liberty in secular research and Catholic teaching AV Abela Journal of Markets & Morality 10 (1), 2007 | 12 | 2007 |
| Advertising and competition AV Abela, PW Farris Readings in Advertising, Society, and Consumer Culture, 115-132, 2014 | 11 | 2014 |
| Avoiding the separation thesis while maintaining a positive/normative distinction AV Abela, R Shea Journal of business ethics 131, 31-41, 2015 | 9 | 2015 |
| Digesting the raisins of wrath: Business, ethics, and the archival profession A Abela The American archivist 71 (1), 203-209, 2008 | 8 | 2008 |
Bruce ClarkAssociate Professor, Marketing, Northeastern UniversityVerified email at neu.edu
