| A new framework for service supply chains T Baltacioglu, E Ada, MD Kaplan, O Yurt And, Y Cem Kaplan The Service Industries Journal 27 (2), 105-124, 2007 | 623 | 2007 |
| Branding places: applying brand personality concept to cities M Demirbag Kaplan, O Yurt, B Guneri, K Kurtulus European Journal of Marketing 44 (9/10), 1286-1304, 2010 | 454 | 2010 |
| Electric mobility in Europe: A comprehensive review of motivators and barriers in decision making processes ME Biresselioglu, MD Kaplan, BK Yilmaz Transportation Research Part A: Policy and Practice 109, 1-13, 2018 | 408 | 2018 |
| Educational blogging: Integrating technology into marketing experience MD Kaplan, B Piskin, B Bol Journal of Marketing Education 32 (1), 50-63, 2010 | 123 | 2010 |
| A strategic approach to CSR communication: Examining the impact of brand familiarity on consumer responses S Türkel, E Uzunoğlu, MD Kaplan, BA Vural Corporate Social Responsibility and Environmental Management 23 (4), 228-242, 2016 | 85 | 2016 |
| Design thinking: A new road map in business education G Çeviker-Çınar, G Mura, M Demirbağ-Kaplan The Design Journal 20 (sup1), S977-S987, 2017 | 80 | 2017 |
| The relationship between perceived innovativeness and emotional product responses: a brand oriented approach MD Kaplan Innovative Marketing 5 (1), 2009 | 73 | 2009 |
| I love to hate you: Loyalty for disliked brands and the role of nostalgia M Demirbag-Kaplan, C Yildirim, S Gulden, D Aktan Journal of Brand Management 22, 136-153, 2015 | 68 | 2015 |
| Individuals, collectives, and energy transition: analysing the motivators and barriers of European decarbonisation ME Biresselioglu, MH Demir, MD Kaplan, B Solak Energy Research & Social Science 66, 101493, 2020 | 65 | 2020 |
| The influence of children on family purchasing decisions in Turkey B Guneri, O Yurt, MD Kaplan, M Delen Asian Journal of Marketing 3 (1), 20-32, 2009 | 55 | 2009 |
| İyi İletişim= İyi Pazarlama T Baltacıoğlu, MD Kaplan MediaCat Kitapları, İstanbul, 2007 | 45* | 2007 |
| Health commodified, health communified: navigating digital consumptionscapes of well-being L Cavusoglu, M Demirbag-Kaplan European Journal of Marketing 51 (11/12), 2054-2079, 2017 | 35 | 2017 |
| Product appearance and brand knowledge: an analysis of critical relationships M Demirbag Kaplan Izmir University of Economics, Graduate School of Social Sciences, 2007 | 22* | 2007 |
| Küresel markalama stratejileri MD Kaplan, T Baltacıoğlu Stratejik Küresel Pazarlama içinde, 294-311, 2009 | 21 | 2009 |
| 100 Social Sciences and Humanities priority research questions for smart consumption in Horizon Europe R Robison, TM Skjølsvold, J Lehne, E Judson, V Pechancová, C Foulds, ... Energy-SHIFTS, Cambridge, 2020 | 18 | 2020 |
| Challenges and opportunities of developing wine tourism in a small community in Turkey T Var, MD Kaplan, O Yurt E-Review of Tourism Research 4 (1), 9-18, 2006 | 15 | 2006 |
| We beat the cops in GTA: Po (ludic) al activism in the age of video games M Demirbag-Kaplan, B Kaplan-Oz Convergence 24 (6), 623-647, 2018 | 11 | 2018 |
| Anti‐consumption of public services: vacci (not) ion for Swine Flu M Demirbag Kaplan, Y Cem Kaplan Management Research Review 34 (3), 353-363, 2011 | 11 | 2011 |
| Evaluation of satisfaction with over-the-counter weight loss supplements MD Kaplan, BT Kasnakoüğlu, T Yigitbasi, YC Kaplan Journal of Medical Marketing 13 (2), 68-73, 2013 | 10 | 2013 |
| Brand avoidance behavior in virtual communities MD Kaplan, D Atik, N Gurkaynak IKTISAT ISLETME VE FINANS 26 (300), 93-120, 2011 | 10* | 2011 |
Oznur Yurt/Öznur Yurt-YaşarThe Open UniversityVerified email at open.ac.uk
