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Melisa Karakaya Arslan
Melisa Karakaya Arslan
Verified email at marmara.edu.tr
Title
Cited by
Cited by
Year
Why do generation y consumers adopt online luxury technologies: A values approach
IE Erdogmus, G Eskiyenentürk, M Karakaya Arslan
Australasian Marketing Journal 29 (4), 341-353, 2021
62021
Engaging with Social Media Influencers on Youtube: A Cluster Analysis
Zİ Erdoğmuş, M Karakaya Arslan
Istanbul Business Research 51 (1), 359-373, 2022
52022
Online Esports Engagement: Motivational Antecedents and Marketing Outcomes
Zİ Erdoğmuş, G Esen, M Karakaya Arslan
Athens Journal of Sports 10 (3), 145-162, 2023
2023
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Articles 1–3