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Citations per year
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Cited by
All
Since 2019
Citations
11
11
h-index
2
2
i10-index
0
0
0
6
3
2021
2022
2023
2024
2
6
2
1
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Melisa Karakaya Arslan
Marmara University
Verified email at marmara.edu.tr
consumer behavior
decision making
engagement
Articles
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Year
Why do generation y consumers adopt online luxury technologies: A values approach
IE Erdogmus, G Eskiyenentürk, M Karakaya Arslan
Australasian Marketing Journal 29 (4), 341-353
, 2021
6
2021
Engaging with Social Media Influencers on Youtube: A Cluster Analysis
Zİ Erdoğmuş, M Karakaya Arslan
Istanbul Business Research 51 (1), 359-373
, 2022
5
2022
Online Esports Engagement: Motivational Antecedents and Marketing Outcomes
Zİ Erdoğmuş, G Esen, M Karakaya Arslan
Athens Journal of Sports 10 (3), 145-162
, 2023
2023
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