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Anastasia Thyroff
Anastasia Thyroff
Associate Professor of Marketing, Clemson University
clemson.edu üzerinde doğrulanmış e-posta adresine sahip
Başlık
Alıntı yapanlar
Alıntı yapanlar
Yıl
To be or not to be green: Exploring individualism and collectivism as antecedents of environmental behavior
YN Cho, A Thyroff, MI Rapert, SY Park, HJ Lee
Journal of Business Research 66 (8), 1052-1059, 2013
4492013
Level up! The role of progress feedback type for encouraging intrinsic motivation and positive brand attitudes in public versus private gaming contexts
JC Siemens, S Smith, D Fisher, A Thyroff, G Killian
Journal of interactive marketing 32 (1), 1-12, 2015
952015
Weighing in on fast food consumption: the effects of meal and calorie disclosures on consumer fast food evaluations
AH Tangari, S Burton, E Howlett, YN Cho, A Thyroff
Journal of Consumer Affairs 44 (3), 431-462, 2010
732010
Self-enhancement and individual competitiveness as mediators in the materialism/consumer satisfaction relationship
A Thyroff, WE Kilbourne
Journal of Business Research 92, 189-196, 2018
432018
The generous consumer: Interpersonal generosity and pro-social dispositions as antecedents to cause-related purchase intentions
MI Rapert, A Thyroff, SC Grace
Journal of Business Research 132, 838-847, 2021
322021
Market system dynamics: The value of and the open questions associated with studying markets in consumer culture theory
A Siebert, M Giesler
Advances in consumer research 40, 1096-1097, 2012
242012
Theorizing materialism through the Institutional Analysis and Development framework
WE Kilbourne, MJ Dorsch, A Thyroff
Marketing Theory 18 (1), 55-74, 2018
192018
STIRPAT for marketing: an introduction, expansion, and suggestions for future use
WE Kilbourne, A Thyroff
Journal of Business Research 108, 351-361, 2020
172020
Students, please teach us! Implementing student-employee reverse mentoring to increase career readiness
MA Raymond, J Siemens, A Thyroff
Marketing Education Review 31 (2), 87-92, 2021
132021
Understanding pro-environmental intentions through growth, competitiveness, and concern
A Thyroff, WE Kilbourne
Australasian Marketing Journal (AMJ) 25 (2), 97-105, 2017
132017
Teaching qualitative marketing research: An experiential approach
A Thyroff
Marketing Education Review 29 (1), 75-87, 2019
122019
Constructing a theoretical framework for the process of innovation legitimation
A Thyroff, JC Siemens, JB Murray
AMS Review 8, 180-194, 2018
112018
Consumer Culture Theory
A Thyroff, JB Murray, RW Belk
Emerald Group Publishing, 2015
82015
Emotional awareness in time of disruption: The impact of tolerance for ambiguity, worry, perceived stress, helpful communication, and past experience on student satisfaction
SC Grace, JM Mejia, M Inhofe Rapert, A Thyroff
Marketing Education Review 31 (3), 226-240, 2021
72021
Toward a processual theory of transformation
JB Murray, Z Brokalaki, A Bhogal-Nair, A Cermin, J Chelekis, H Cocker, ...
Journal of Business Research 100, 319-326, 2019
62019
The influence of material reliance, personal control, and expectations on quality of life during consumers’ life transitions
A Thyroff, J Siemens, B McAlexander
Journal of Consumer Marketing 35 (7), 743-753, 2018
62018
Sustainable marketing
WE Kilbourne, A Thyroff
Marketing theory: A student text, 492-508, 2016
32016
Thinking too small? Predicting intentions to consume nanofoods: A pilot study
A Thyroff
Robert Mittelstaedt doctoral symposium, 145, 2011
22011
The consumer–activity relationship and separation distress
MA Hawkins, A Thyroff
European Journal of Marketing 57 (4), 930-956, 2023
12023
Thinking Big About Going Small: Conceptualizing the Human-Technology Integration Spectrum
A Thyroff, MA Hawkins, D Akdevelioglu
Journal of Macromarketing 43 (4), 433-440, 2023
2023
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