| Meaning transfer in celebrity endorsement and co-branding: meaning valence, association type, and brand awareness S Tian, W Tao, C Hong, WHS Tsai International journal of advertising 41 (6), 1017-1037, 2022 | 61 | 2022 |
| En-gendering power and empowerment in advertising: A content analysis WHS Tsai, A Shata, S Tian Journal of Current Issues & Research in Advertising 42 (1), 19-33, 2021 | 59 | 2021 |
| Inspection or play? A study of how augmented reality technology can be utilized in advertising WHS Tsai, SC Tian, CH Chuan, C Li Journal of interactive advertising 20 (3), 244-257, 2020 | 32 | 2020 |
| Coping with workplace racial discrimination: The role of internal communication JY Li, Y Lee, S Tian, W Tsai Public relations review 47 (4), 102089, 2021 | 15 | 2021 |
| The role of guilt, shame, and social distance in bystander-focused prevention of campus sexual violence S Tian, JY Li Journal of Current Issues & Research in Advertising 42 (2), 138-155, 2021 | 14 | 2021 |
| Antecedents and outcomes of Generation Z consumers’ contrastive and assimilative upward comparisons with social media influencers S Tian, SY Cho, X Jia, R Sun, WS Tsai Journal of Product & Brand Management, 2023 | 13 | 2023 |
| Effects of celebrity, social media influencer, and peer endorsements on consumer responses toward a celebrity-owned brand: the role of source credibility and congruency S Tian, JY Li International Journal of Internet Marketing and Advertising 17 (1-2), 133-161, 2022 | 8 | 2022 |
| More than the bottom line: Exploring social responsibility practices in hospital settings in the United States JY Li, S Tian, J Carter, J Wen Health marketing quarterly 38 (4), 297-314, 2021 | 2 | 2021 |
| Food, our common ground: a photovoice study E Malova, A Aerpati, B Mao, K Shah, S Tian, Z Zhang, TR Harrison Frontiers in communication 6, 549105, 2021 | 2 | 2021 |
| Quantifying the evidential value of celebrity endorsement: a p-curve analysis S Tian, R Sun, Q Huang, J Petit International Journal of Communication 16, 22, 2022 | 1 | 2022 |
| Adding hope to mitigate defensive responses: the effect of guilt+ hope appeals in road safety campaigns B Mao, N Carcioppolo, S Tian, TR Harrison Journal of social marketing 14 (1), 52-72, 2024 | | 2024 |
| The Power of Emotional Appeal in Motivating Behaviors to Mitigate Climate Change among Generation Z W Tao, S Tian, WH Sunny Tsai, MI Seelig Journal of nonprofit & public sector marketing 36 (1), 37-64, 2024 | | 2024 |
| Explainable Artificial Intelligence (Xai) for Facilitating Recognition of Algorithmic Bias: An Experiment from Imposed Users’ Perspectives C Chuan, R Sun, S Tian, WS Tsai Available at SSRN 4624907, 0 | | |
